- Sojitz Corporation acquired Premier Veiculos S.A. to enter the Jaguar Land Rover dealership business in Brazil.
- The move strengthens Sojitz’s automotive retail strategy across the growing Latin American premium vehicle market.
Sojitz announced its strategic expansion into the premium automotive retail sector through the Sojitz Corporation Jaguar Land Rover dealership Brazil initiative. On March 3, the company confirmed that it had acquired all shares of Premier Veiculos S.A., a Brazilian automotive dealer, making the company a consolidated subsidiary. The acquisition marks Sojitz’s official entry into the Jaguar Land Rover dealership business in Brazil and strengthens its presence in the Latin American automotive market.
Acquisition of Premier Veiculos S.A.
The Japanese trading company completed the share acquisition of Premier Veiculos S.A. on March 3 (Japan time). With this transaction, the Brazilian dealership operator becomes part of the Sojitz corporate structure. While the financial value of the investment was not disclosed, the deal represents a significant step in expanding the company’s automotive retail operations in the region.
Premier Veiculos has established operations as a local dealership in Brazil, and the integration into Sojitz’s global network is expected to enhance retail capabilities, dealership management, and customer engagement within the premium vehicle segment.
Expansion of Premium Automotive Retail in Brazil
Prior to entering the Jaguar Land Rover dealership business, Sojitz had already been active in Brazil’s premium vehicle retail sector. The company operates dealership businesses for BMW and Audi vehicles, building experience in managing luxury automotive brands in the country.
The addition of Jaguar Land Rover further broadens the company’s portfolio and positions it to benefit from the anticipated growth of Brazil’s premium car market. Sojitz expects the segment to expand by approximately 20 percent over the next five years, driven by rising demand for high-end vehicles and improved consumer purchasing power.
Broader Latin America Automotive Strategy
The dealership investment forms part of a broader automotive expansion strategy across Latin America. The company has been actively developing automotive-related businesses across multiple markets in the region.
Hyundai Import Business in Panama
In 2025, the company launched an import business for Hyundai vehicles in Panama. This initiative complements its retail dealership operations and supports the company’s regional automotive distribution network.
By combining import operations, retail dealerships, and brand partnerships, the company is building a diversified automotive business model across Latin America.
Future Automotive Business Expansion
Looking ahead, the trading group plans to further expand its automotive-related operations beyond dealership activities. The company intends to develop a broader ecosystem that includes retail operations, wholesale distribution, and automotive sales financing.
These efforts are expected to strengthen the company’s presence in the region while capturing growth opportunities in emerging automotive markets. The expansion strategy aligns with long-term expectations for rising vehicle demand and increasing premium brand penetration across Latin America.
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