Toyota Motor Thailand Vehicle Sales 2025 Rise 4.4% to 230,038 Units

On January 30, 2026, Toyota Motor Thailand reported vehicle sales of 230,038 units in 2025, marking a 4.4% year-on-year increase and securing its position as the market leader with a 37.0% share. The performance reflected resilient demand across key segments despite ongoing economic headwinds in Thailand’s automotive landscape.

Passenger vehicles and hybrid momentum

Passenger car sales rose sharply by 22.9% year-on-year to 82,258 units, supported mainly by sustained demand for eco cars. This segment benefited from shifting consumer preferences toward fuel-efficient and lower-emission models, helping Toyota strengthen its competitive position.

Hybrid electric vehicle leadership

Hybrid models continued to expand their footprint in 2025, with Toyota capturing a dominant 47.4% share of Thailand’s HEV market. The steady uptake of hybrid technology underscored growing consumer acceptance of electrified powertrains as a practical alternative amid fuel cost concerns.

Commercial vehicles and pickup truck performance

Toyota’s commercial vehicle sales reached 147,780 units, representing a 3.7% year-on-year decline. Even so, the company retained segment leadership with a 38.7% market share, highlighting the brand’s entrenched position in Thailand’s utility vehicle space.

Hilux lineup drives record pickup share

The Hilux range remained a cornerstone of performance. The introduction of the Hilux TRAVO contributed to Toyota achieving a record 48.7% pickup truck market share since the start of the IMV program, reinforcing its long-term dominance in this category.

Exports, production, and market outlook

Complete built-up exports increased 6% year-on-year to 358,135 units in 2025, while total vehicle production for domestic sales and exports rose 5% to 564,933 units. According to Toyota, Thailand’s overall vehicle market expanded 8.5% year-on-year, supported by government stimulus measures. Despite the growth, the recovery remained gradual and uneven. Fragile domestic economic conditions, elevated household debt, tighter credit standards, and weak consumer purchasing power continued to constrain demand, particularly in the pickup truck segment, shaping a cautious outlook for the broader market.