Hyundai Automotive South Africa Targets Double-Digit Growth with New Models and Aftersales Focus

On February 11, Hyundai Automotive South Africa confirmed its ambition to achieve sustained double-digit growth, reinforcing its position in the competitive South Africa automotive market. Hyundai Automotive South Africa outlined that this expansion will be supported by a sharpened aftersales strategy and deeper segment penetration across key vehicle categories. The announcement follows a strong 2025 performance, where the company recorded year-on-year sales growth exceeding 19%, with total vehicle volumes surpassing 36,000 units.

Hyundai Automotive South Africa Strengthens Growth Strategy

Hyundai Automotive South Africa is building its next phase of growth on two strategic pillars: enhanced aftersales excellence and broader presence across high-demand segments. The company’s leadership emphasized that customer retention, service quality, and improved ownership experience will play a central role in sustaining Hyundai South Africa sales growth over the coming years.

Aftersales as a Core Differentiator

A robust Hyundai aftersales strategy is expected to underpin future performance. By improving service turnaround times, expanding dealer capabilities, and enhancing customer engagement programs, Hyundai Automotive South Africa aims to strengthen brand loyalty while supporting repeat purchases. Aftersales excellence not only improves margins but also stabilizes revenue streams in a fluctuating market environment.

Product Expansion to Drive Market Penetration

To complement operational improvements, Hyundai Automotive South Africa will introduce three new models and two facelift models in 2026. This expanded portfolio is designed to deepen segment expansion and capture emerging customer demand across multiple price bands and vehicle categories.

New Models and Facelift Strategy for 2026

The 2026 product roadmap includes:

• Three all-new models targeting key growth segments

• Two refreshed models with updated design and feature enhancements

These launches are expected to strengthen Hyundai vehicle volumes while reinforcing competitiveness in the South Africa automotive market. By aligning product updates with shifting consumer preferences, Hyundai Automotive South Africa is positioning itself for sustained market relevance.
The company’s 2025 performance, which saw total volumes exceed 36,000 vehicles with over 19% year-on-year growth, demonstrates the effectiveness of its balanced approach between product strength and operational execution. With a clear focus on aftersales excellence, segment expansion, and strategic new model introductions, Hyundai Automotive South Africa is setting the stage for consistent double-digit growth in the years ahead.