Quick Takeaways
- Stellantis Peugeot 408 exports expand into Taiwan as third Asian destination.
- Gurun plant upgrade supports 280,000-vehicle export target across 20 markets by 2028.
On February 11, 2026, Stellantis Peugeot 408 exports marked another significant development as the Malaysia-made fastback entered Taiwan, establishing the island as the model’s third Asian market after Thailand in 2024 and Cambodia in 2025. This progression reinforces the upward trajectory of Stellantis Peugeot 408 exports across the Asia Pacific landscape while underscoring Malaysia’s expanding function as a regional production and export base. As consumer demand shifts toward vehicles that balance fuel efficiency with dynamic performance characteristics, the Peugeot 408 Taiwan introduction reflects a calibrated effort to extend sales volumes beyond core Southeast Asian territories and optimize regional scale economics.
The deployment of the Malaysia-made Peugeot 408 into Taiwan illustrates Stellantis Asia Pacific expansion priorities, anchored in localized manufacturing and export-oriented industrial strategy. Positioned within the premium fastback sedan segment, the vehicle integrates European styling cues with cost-optimized assembly processes at the Stellantis Gurun plant. Taiwan’s well-developed passenger car ecosystem, characterized by stringent regulatory oversight and discerning consumers, provides a strategic platform to elevate brand positioning while mitigating overdependence on any single ASEAN export corridor. The move also enhances supply chain fluidity by leveraging Malaysia’s logistical connectivity for Northeast and Southeast Asian distribution channels.
The Peugeot 408 Taiwan specification features a 1.6-liter PureTech turbocharged powertrain engineered to comply with Euro 6 emission benchmarks. This Euro 6 PureTech engine architecture incorporates advanced fuel injection calibration, optimized thermal management, and combustion refinement strategies to deliver higher efficiency and reduced particulate output. The result is improved fuel economy, controlled NOx emissions, and smoother torque characteristics across mid-range RPM bands. By meeting stringent emission frameworks, Stellantis Peugeot 408 exports maintain regulatory adaptability and competitive positioning in markets where compliance thresholds directly influence homologation and long-term viability.
An investment of EUR 1.5 million at the Stellantis Gurun plant has strengthened manufacturing adaptability, tooling precision, and export logistics preparedness. The facility’s capability to assemble electric vehicles, internal combustion engine variants, and mild hybrid configurations enables Stellantis vehicle exports to dynamically respond to differentiated policy environments and consumer demand structures. This multi-energy production framework not only enhances asset utilization rates but also supports risk diversification within the broader Stellantis Asia Pacific expansion blueprint. By aligning capital deployment with scalable production modules, the plant reinforces its role as a cornerstone of the Stellantis export strategy 2028 program.
Under its structured Stellantis export strategy 2028 roadmap, the organization has outlined a target of exporting 280,000 vehicles to 20 distinct markets by 2028. Core execution pillars include:
This disciplined expansion model situates Stellantis Peugeot 408 exports within a broader transformation agenda aimed at operational resilience, regulatory synchronization, and long-term volume optimization across Asia Pacific markets.
In parallel with Peugeot programs, the Gurun manufacturing complex is advancing preparations for Leapmotor production Malaysia under an additional EUR 5 million capital infusion. This initiative diversifies the plant’s portfolio and aligns with the group’s electrification trajectory, introducing new energy vehicle assembly capabilities into its operational matrix. By integrating future-oriented propulsion technologies alongside existing ICE and hybrid lines, the facility strengthens its strategic leverage within the Stellantis Asia Pacific ecosystem.
With Stellantis Peugeot 408 exports now extending to Taiwan, the company is systematically reinforcing Malaysia’s stature as a high-efficiency export hub. Through targeted capital upgrades, diversified propulsion manufacturing, and clearly defined export volume milestones, Stellantis continues to execute a phased, technically grounded expansion strategy designed to achieve its 2028 regional objectives.
Stellantis Peugeot 408 Exports Expand to Taiwan
The deployment of the Malaysia-made Peugeot 408 into Taiwan illustrates Stellantis Asia Pacific expansion priorities, anchored in localized manufacturing and export-oriented industrial strategy. Positioned within the premium fastback sedan segment, the vehicle integrates European styling cues with cost-optimized assembly processes at the Stellantis Gurun plant. Taiwan’s well-developed passenger car ecosystem, characterized by stringent regulatory oversight and discerning consumers, provides a strategic platform to elevate brand positioning while mitigating overdependence on any single ASEAN export corridor. The move also enhances supply chain fluidity by leveraging Malaysia’s logistical connectivity for Northeast and Southeast Asian distribution channels.
Euro 6 PureTech Engine Enhances Market Appeal
The Peugeot 408 Taiwan specification features a 1.6-liter PureTech turbocharged powertrain engineered to comply with Euro 6 emission benchmarks. This Euro 6 PureTech engine architecture incorporates advanced fuel injection calibration, optimized thermal management, and combustion refinement strategies to deliver higher efficiency and reduced particulate output. The result is improved fuel economy, controlled NOx emissions, and smoother torque characteristics across mid-range RPM bands. By meeting stringent emission frameworks, Stellantis Peugeot 408 exports maintain regulatory adaptability and competitive positioning in markets where compliance thresholds directly influence homologation and long-term viability.
Gurun Plant Upgrade Powers Stellantis Export Strategy
An investment of EUR 1.5 million at the Stellantis Gurun plant has strengthened manufacturing adaptability, tooling precision, and export logistics preparedness. The facility’s capability to assemble electric vehicles, internal combustion engine variants, and mild hybrid configurations enables Stellantis vehicle exports to dynamically respond to differentiated policy environments and consumer demand structures. This multi-energy production framework not only enhances asset utilization rates but also supports risk diversification within the broader Stellantis Asia Pacific expansion blueprint. By aligning capital deployment with scalable production modules, the plant reinforces its role as a cornerstone of the Stellantis export strategy 2028 program.
280,000 Vehicles Targeted Across 20 Markets by 2028
Under its structured Stellantis export strategy 2028 roadmap, the organization has outlined a target of exporting 280,000 vehicles to 20 distinct markets by 2028. Core execution pillars include:
- Expanding export destinations beyond Southeast Asia
- Scaling multi-powertrain production at Gurun
- Strengthening regional supply chain integration
- Enhancing compliance with global emission standards
This disciplined expansion model situates Stellantis Peugeot 408 exports within a broader transformation agenda aimed at operational resilience, regulatory synchronization, and long-term volume optimization across Asia Pacific markets.
Leapmotor Production Adds Future Growth Layer
In parallel with Peugeot programs, the Gurun manufacturing complex is advancing preparations for Leapmotor production Malaysia under an additional EUR 5 million capital infusion. This initiative diversifies the plant’s portfolio and aligns with the group’s electrification trajectory, introducing new energy vehicle assembly capabilities into its operational matrix. By integrating future-oriented propulsion technologies alongside existing ICE and hybrid lines, the facility strengthens its strategic leverage within the Stellantis Asia Pacific ecosystem.
With Stellantis Peugeot 408 exports now extending to Taiwan, the company is systematically reinforcing Malaysia’s stature as a high-efficiency export hub. Through targeted capital upgrades, diversified propulsion manufacturing, and clearly defined export volume milestones, Stellantis continues to execute a phased, technically grounded expansion strategy designed to achieve its 2028 regional objectives.
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