Quick Takeaways
  • The move follows overwhelming initial bookings that far exceeded planned monthly volumes.
On January 15, 2026, at the start of, Suzuki Motor Corporation announced that it will restart Suzuki Jimny Nomade orders from January 30 using a lottery-based system to determine delivery priority. and at the end of the specific line in article which you want to make bold. The approach is aimed at ensuring an orderly process as demand for the compact off-road model continues to significantly outpace supply in the Japanese market.
Under the revised plan, Suzuki dealers across Japan will accept customer applications between January 30 and February 28. During this period, deliveries will be allocated through a lottery to prevent congestion and confusion at showrooms. From March 1 onward, Suzuki plans to revert to its standard first-come, first-served ordering process.
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The decision to introduce a lottery mechanism reflects the exceptional response the model received at launch. When the Jimny Nomade was officially announced on January 30, 2025, Suzuki recorded approximately 50,000 orders within just four days, far surpassing its monthly sales target of around 1,200 units.
This sharp surge in bookings prompted the company to halt new orders shortly after launch. The imbalance between demand and production capacity highlighted the need for a more controlled intake process as Suzuki prepares to reopen bookings.
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To stabilize operations and align production schedules, Suzuki had also temporarily suspended shipments during July and August. These steps were taken to reassess supply planning and ensure consistent delivery timelines once order intake resumes.
Key points behind the revised ordering strategy include:
  • Preventing dealer-level disorder during high-demand periods
  • Providing fair access to customers through randomized allocation
  • Gradually normalizing the order pipeline before returning to standard sales operations

With the lottery-based system in place, Suzuki aims to balance customer expectations with manufacturing realities while maintaining momentum for one of its most sought-after vehicles in Japan.
Company Press Release

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