Quick Takeaways
- Chery’s post-return momentum in Malaysia is translating into sustained four-digit monthly volumes and strong brand rebuilding.
- Localized assembly and a forthcoming industrial park anchor long-term scale and regional ambitions.
On January 6, 2025, Chery confirmed cumulative vehicle sales of 30,073 units in Malaysia since re-entering the market in mid-2023, underlining strong brand momentum and rising consumer confidence. Of this total, 12,930 units were delivered in 2025 alone, reflecting an average monthly volume of more than 1,000 vehicles.
This sales performance applies strictly to Chery-branded models sold in Malaysia. Volumes from other group brands such as Jaecoo, Jetour, iCaur, and most Omoda products are not included, with the exception of the earlier Omoda 5 and Omoda E5 models that were retailed under the Chery umbrella.
Chery Malaysia Sales Driven by Core Brand Portfolio
The steady climb in Chery Malaysia sales highlights the company’s focused approach toward rebuilding its presence through competitively priced SUVs and value-driven ownership propositions. Consistent monthly volumes above the four-digit mark indicate growing acceptance of the brand across multiple customer segments.
Key highlights of Chery’s Malaysia performance include:
Omoda and Jaecoo Operate Under a Separate Sales Entity
New-generation Omoda and Jaecoo models are managed independently under Omoda | Jaecoo Malaysia, which functions as a separate operating entity. This organization oversees products such as the Jaecoo J7, J7 PHEV, J8, Omoda C9, and the upcoming Jaecoo J5.
By October 2025, Omoda | Jaecoo Malaysia surpassed 20,000 cumulative vehicle sales, underscoring the broader group’s expanding footprint in the Malaysian automotive market alongside the core Chery brand.
Localized Manufacturing to Support Future Growth
At present, Chery-badged vehicles are assembled at Inokom’s Kulim facility, while Omoda and Jaecoo models are produced at the Shah Alam plant. This localized production strategy supports cost efficiency, supply stability, and faster market response.
From 2026 onward, manufacturing capacity will expand further with the completion of Phase One of the Chery Smart Auto Industrial Park in Beringin High-Tech Auto Valley, Hulu Selangor. The MYR 2.2 billion development spans 200 acres and is planned to deliver an initial annual capacity of 100,000 vehicles, reinforcing Chery’s long-term commitment to Malaysia as a regional production hub.
This sales performance applies strictly to Chery-branded models sold in Malaysia. Volumes from other group brands such as Jaecoo, Jetour, iCaur, and most Omoda products are not included, with the exception of the earlier Omoda 5 and Omoda E5 models that were retailed under the Chery umbrella.
Chery Malaysia Sales Driven by Core Brand Portfolio
The steady climb in Chery Malaysia sales highlights the company’s focused approach toward rebuilding its presence through competitively priced SUVs and value-driven ownership propositions. Consistent monthly volumes above the four-digit mark indicate growing acceptance of the brand across multiple customer segments.
Key highlights of Chery’s Malaysia performance include:
- Over 30,000 cumulative Chery-branded vehicles sold since 2023
- Nearly 13,000 units recorded in 2025 alone
- Sustained monthly demand exceeding 1,000 units
- Sales figures excluding newer Omoda and Jaecoo line-ups
Omoda and Jaecoo Operate Under a Separate Sales Entity
New-generation Omoda and Jaecoo models are managed independently under Omoda | Jaecoo Malaysia, which functions as a separate operating entity. This organization oversees products such as the Jaecoo J7, J7 PHEV, J8, Omoda C9, and the upcoming Jaecoo J5.
By October 2025, Omoda | Jaecoo Malaysia surpassed 20,000 cumulative vehicle sales, underscoring the broader group’s expanding footprint in the Malaysian automotive market alongside the core Chery brand.
Localized Manufacturing to Support Future Growth
At present, Chery-badged vehicles are assembled at Inokom’s Kulim facility, while Omoda and Jaecoo models are produced at the Shah Alam plant. This localized production strategy supports cost efficiency, supply stability, and faster market response.
From 2026 onward, manufacturing capacity will expand further with the completion of Phase One of the Chery Smart Auto Industrial Park in Beringin High-Tech Auto Valley, Hulu Selangor. The MYR 2.2 billion development spans 200 acres and is planned to deliver an initial annual capacity of 100,000 vehicles, reinforcing Chery’s long-term commitment to Malaysia as a regional production hub.
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