Quick Takeaways
- Toyota will begin selling U.S.-manufactured models in Japan from 2026 to expand customer choice and strengthen bilateral automotive trade.
- Camry, Highlander, and Tundra will target diverse mobility needs, enabled by a new Japan–U.S. vehicle certification framework.
On December 19, 2025, Toyota Motor Corporation announced plans to introduce U.S.-manufactured vehicles in the Japanese market starting in 2026, marking a strategic move to broaden customer choice while reinforcing Japan–U.S. automotive trade ties. The initiative will begin with three well-established models produced in the United States.
Toyota U.S.-Made Vehicles Japan Strategy for 2026
Camry and Highlander Return to the Japanese Market
The Camry sedan blends refined styling, ride comfort, and strong fuel efficiency, attributes that have helped it remain one of the best-selling passenger cars in the U.S. market for decades. Its reintroduction is aimed at customers seeking a globally proven midsize sedan.
The Highlander SUV, a three-row model known for interior space and versatility, caters to family use while also supporting long-distance and outdoor driving. These two models were previously available in Japan until 2023 and 2007 respectively, making their return a notable development.
Key characteristics include:
Tundra Pickup Targets Lifestyle-Oriented Buyers
The Tundra pickup truck represents a different segment, offering high power output, strong towing capability, and a reputation for durability and reliability. As interest in outdoor activities and adventure-focused mobility grows in Japan, Toyota believes the Tundra’s distinctive character will resonate with customers seeking alternatives beyond conventional passenger vehicles.
Production Footprint in the United States
All three models will continue to be produced at established Toyota manufacturing facilities in the United States:
Toyota U.S.-Made Vehicles Japan Strategy for 2026
Camry and Highlander Return to the Japanese Market
The Camry sedan blends refined styling, ride comfort, and strong fuel efficiency, attributes that have helped it remain one of the best-selling passenger cars in the U.S. market for decades. Its reintroduction is aimed at customers seeking a globally proven midsize sedan.
The Highlander SUV, a three-row model known for interior space and versatility, caters to family use while also supporting long-distance and outdoor driving. These two models were previously available in Japan until 2023 and 2007 respectively, making their return a notable development.
Key characteristics include:
- Balanced performance and efficiency in the Camry
- Spacious cabin and flexible seating in the Highlander
- Capability suited for both urban and recreational use
Tundra Pickup Targets Lifestyle-Oriented Buyers
The Tundra pickup truck represents a different segment, offering high power output, strong towing capability, and a reputation for durability and reliability. As interest in outdoor activities and adventure-focused mobility grows in Japan, Toyota believes the Tundra’s distinctive character will resonate with customers seeking alternatives beyond conventional passenger vehicles.
Production Footprint in the United States
All three models will continue to be produced at established Toyota manufacturing facilities in the United States:
- Camry – Toyota Motor Manufacturing Kentucky
- Highlander – Toyota Motor Manufacturing Indiana
- Tundra – Toyota Motor Manufacturing Texas
Company Press Release
Click above to visit the official source.
Share: