Quick Takeaways
- BMW Group’s Q4 softness was offset by full-year growth driven by electrified models and MINI’s strong rebound.
- Europe-led BEV demand kept BMW’s long-term electrification trajectory intact despite quarterly volume pressure.
On January 9, BMW Group sales Q4 2025 figures were released, outlining how the automaker performed in the final quarter and across the full year to December 2025. The results highlight mixed momentum, with overall volumes softening in Q4 but annual deliveries still managing marginal growth.
BMW Group delivered 667,981 vehicles in Q4 2025, representing a 4.1 percent year-on-year decline, while year-to-date sales reached 2,463,715 units, posting a 0.5 percent increase compared with the previous year. The contrast reflects the impact of a slower closing quarter against a more resilient full-year performance.
BMW Group Sales Q4 2025 performance in electric vehicles
Electrification remained a key focus in BMW Group sales Q4 2025, although short-term volumes softened. Deliveries of fully electric vehicles fell 10.5 percent to 118,635 units in the quarter. Despite this dip, year-to-date BEV sales rose 3.6 percent to 442,072 units, supported by particularly strong demand in Europe, where volumes increased by 28.2 percent.
When battery electric and plug-in hybrid models are combined, BMW Group’s electrified portfolio totaled 171,800 units in Q4, down 6.6 percent year on year, while full-year electrified deliveries climbed 8.3 percent to 642,087 units, showing continued structural growth in low-emission mobility.
BMW Group Sales Q4 2025 across brands
The core BMW brand accounted for the majority of BMW Group sales Q4 2025, delivering 584,379 vehicles, a 5.2 percent decline from the prior year. For the full year, BMW brand volumes reached 2,169,761 units, down 1.4 percent.
Within the performance segment, BMW M GmbH recorded 213,457 deliveries in YTD December 2025, marking a 3.3 percent increase, underlining sustained demand for high-performance models even in a volatile market.
MINI delivered a more positive trajectory. The brand posted 82,038 units in Q4, up 4.9 percent year on year, and achieved 288,290 units for the full year, representing a strong 17.7 percent growth, reflecting the brand’s expanding appeal in both conventional and electrified compact vehicles.
Key takeaways from BMW Group Sales Q4 2025
The BMW Group sales Q4 2025 update shows that while the final quarter faced pressure, electrified models and selected brands such as MINI and BMW M continued to deliver solid momentum, positioning the group for a more technology-driven and sustainability-focused product cycle ahead.
BMW Group delivered 667,981 vehicles in Q4 2025, representing a 4.1 percent year-on-year decline, while year-to-date sales reached 2,463,715 units, posting a 0.5 percent increase compared with the previous year. The contrast reflects the impact of a slower closing quarter against a more resilient full-year performance.
BMW Group Sales Q4 2025 performance in electric vehicles
Electrification remained a key focus in BMW Group sales Q4 2025, although short-term volumes softened. Deliveries of fully electric vehicles fell 10.5 percent to 118,635 units in the quarter. Despite this dip, year-to-date BEV sales rose 3.6 percent to 442,072 units, supported by particularly strong demand in Europe, where volumes increased by 28.2 percent.
When battery electric and plug-in hybrid models are combined, BMW Group’s electrified portfolio totaled 171,800 units in Q4, down 6.6 percent year on year, while full-year electrified deliveries climbed 8.3 percent to 642,087 units, showing continued structural growth in low-emission mobility.
BMW Group Sales Q4 2025 across brands
The core BMW brand accounted for the majority of BMW Group sales Q4 2025, delivering 584,379 vehicles, a 5.2 percent decline from the prior year. For the full year, BMW brand volumes reached 2,169,761 units, down 1.4 percent.
Within the performance segment, BMW M GmbH recorded 213,457 deliveries in YTD December 2025, marking a 3.3 percent increase, underlining sustained demand for high-performance models even in a volatile market.
MINI delivered a more positive trajectory. The brand posted 82,038 units in Q4, up 4.9 percent year on year, and achieved 288,290 units for the full year, representing a strong 17.7 percent growth, reflecting the brand’s expanding appeal in both conventional and electrified compact vehicles.
Key takeaways from BMW Group Sales Q4 2025
- • Total Q4 deliveries: 667,981 units, down 4.1 percent
- • YTD December 2025 sales: 2,463,715 units, up 0.5 percent
- • BEV Q4 volumes: 118,635 units, down 10.5 percent
- • Electrified YTD sales: 642,087 units, up 8.3 percent
- • MINI full-year growth: 17.7 percent
The BMW Group sales Q4 2025 update shows that while the final quarter faced pressure, electrified models and selected brands such as MINI and BMW M continued to deliver solid momentum, positioning the group for a more technology-driven and sustainability-focused product cycle ahead.
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