Quick Takeaways
- Citroen India bookings-led production focuses on aligning vehicle manufacturing with confirmed customer demand.
- Citroen introduces two new variants under the strategy to sharpen its product portfolio.
Citroen India has announced a shift to a bookings-led production approach for select variants, under which manufacturing will be driven by confirmed customer orders instead of dealer inventory. The company has rolled out this strategy with two new variants, the Aircross X Max Turbo 5-seater MT priced at Rs 12.41 lakh and the C3 Live (O) priced at Rs 5.49 lakh, both ex-showroom.
Kumar Priyesh, business head and director – Automotive Brands, Stellantis India, said, “By moving to a bookings-led mechanism for select variants, we can align capacity with real demand and sharpen our portfolio. The Aircross X Max Turbo 5-seater and C3 Live (O) are the first outcomes under this approach.”
Citroen Aircross X Max focuses on enhanced rear-seat comfort
The new Aircross X Max Turbo 5-seater has been developed for customers who prioritise usable second-row space over a third row. Compared to the seven-seat configuration, the five-seater offers a more spacious rear cabin with improved comfort-oriented features.
Rear-seat upgrades include:
The variant is available in Polar White, Deep Forest Green and Perla Nera Black exterior colours, paired with Dark Brown interior upholstery.
Citroen C3 Live (O) adds feature depth at the entry level
Citroen has also introduced the C3 Live (O) as a more feature-rich alternative to the standard Live trim. Positioned at the base end of the lineup, the company states that this variant incorporates more than 10 additional features to enhance value and convenience.
Key additions include leatherette seats, a 10.1-inch touchscreen infotainment system, Android Auto, Apple CarPlay and a rearview camera. Minor exterior revisions such as new wheel covers and additional cladding are also part of the update. The C3 Live (O) is offered exclusively in the Perla Nera Black colour option.
Kumar Priyesh, business head and director – Automotive Brands, Stellantis India, said, “By moving to a bookings-led mechanism for select variants, we can align capacity with real demand and sharpen our portfolio. The Aircross X Max Turbo 5-seater and C3 Live (O) are the first outcomes under this approach.”
Citroen Aircross X Max focuses on enhanced rear-seat comfort
The new Aircross X Max Turbo 5-seater has been developed for customers who prioritise usable second-row space over a third row. Compared to the seven-seat configuration, the five-seater offers a more spacious rear cabin with improved comfort-oriented features.
Rear-seat upgrades include:
- 60mm additional knee room for second-row occupants
- Rear centre armrest with integrated cup holders
- Three-step rear seat recline function
The variant is available in Polar White, Deep Forest Green and Perla Nera Black exterior colours, paired with Dark Brown interior upholstery.
Citroen C3 Live (O) adds feature depth at the entry level
Citroen has also introduced the C3 Live (O) as a more feature-rich alternative to the standard Live trim. Positioned at the base end of the lineup, the company states that this variant incorporates more than 10 additional features to enhance value and convenience.
Key additions include leatherette seats, a 10.1-inch touchscreen infotainment system, Android Auto, Apple CarPlay and a rearview camera. Minor exterior revisions such as new wheel covers and additional cladding are also part of the update. The C3 Live (O) is offered exclusively in the Perla Nera Black colour option.
Company Press Release
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