Quick Takeaways
- On 19 December, GAC Group business unit reform was officially announced, marking a structural shift in how the automaker manages its electric vehicle brands.
- The initiative begins with the consolidation of Hyptec and Aion, bringing both sub-brands under a single business division to streamline decision-making, operations, and market execution.
GAC Group Business Unit Reform Targets Clear Brand Positioning
Under the new structure, the GAC Group business unit reform assigns distinct market roles to each brand. Hyptec will concentrate on strengthening GAC’s presence in the premium and high-end electric vehicle segment, while Aion will continue expanding its reach in the mass-market EV space with higher volumes and broader accessibility.
This dual-brand strategy is designed to sharpen brand identity while benefiting from shared operational resources, unified management, and coordinated sales execution across China.
Two-Phase Integration Roadmap for Hyptec and Aion
The integration of Hyptec and Aion will be implemented through a clearly defined two-stage rollout, focusing first on frontline operations and then on nationwide channel coverage.
Phase 1: Sales and Service Consolidation
Phase 2: Full Channel Integration
Strategic Impact of the GAC Group Business Unit Reform
By consolidating Hyptec and Aion under one operational framework, GAC aims to reduce duplication, improve cost efficiency, and accelerate market responsiveness. The reform reflects a broader industry trend toward centralized EV brand management while maintaining differentiated product and customer strategies.
As the rollout progresses, the integrated network is expected to enhance customer experience consistency while enabling faster expansion across diverse regional markets.
Under the new structure, the GAC Group business unit reform assigns distinct market roles to each brand. Hyptec will concentrate on strengthening GAC’s presence in the premium and high-end electric vehicle segment, while Aion will continue expanding its reach in the mass-market EV space with higher volumes and broader accessibility.
This dual-brand strategy is designed to sharpen brand identity while benefiting from shared operational resources, unified management, and coordinated sales execution across China.
Two-Phase Integration Roadmap for Hyptec and Aion
The integration of Hyptec and Aion will be implemented through a clearly defined two-stage rollout, focusing first on frontline operations and then on nationwide channel coverage.
Phase 1: Sales and Service Consolidation
- By 31 January 2026, the first batch of merged sales and service outlets will be operational.
- These locations will cover more than 30 cities across China.
- Each outlet will support sales and aftersales services for both Hyptec and Aion.
Phase 2: Full Channel Integration
- By 31 March 2026, complete channel integration will be finalized.
- A combined network of over 1,000 sales outlets will be established.
- Coverage will extend across all fourth-tier and higher cities in China.
Strategic Impact of the GAC Group Business Unit Reform
By consolidating Hyptec and Aion under one operational framework, GAC aims to reduce duplication, improve cost efficiency, and accelerate market responsiveness. The reform reflects a broader industry trend toward centralized EV brand management while maintaining differentiated product and customer strategies.
As the rollout progresses, the integrated network is expected to enhance customer experience consistency while enabling faster expansion across diverse regional markets.
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