Quick Takeaways
- Li Auto Li Mega deliveries reach a key volume milestone amid slowing momentum.
- Sales performance weakened after safety concerns and a large recall impacted buyer sentiment.
Li Auto has achieved a significant production and sales milestone as Li Auto Li Mega deliveries crossed the 30,000-unit mark, underlining early demand for the company’s first battery electric vehicle despite recent challenges. The achievement reflects cumulative deliveries since launch, even as sales momentum has softened in recent months.
The Chinese automaker confirmed the milestone on its official Weibo account, stating that 661 Li Mega units had been delivered so far this month. This brings total deliveries of the electric MPV to 30,000 units, highlighting its initial market traction in China’s premium electric vehicle segment.
Li Mega delivery journey since launch
Li Auto introduced the Li Mega on March 1, 2024, marking its entry into the pure battery electric vehicle space. The model reached its first 10,000 deliveries milestone in December 2024, followed by 20,000 cumulative deliveries in August 2025.
The Li Mega is positioned as a premium seven-seat electric MPV with the following key dimensions:
Its exterior styling draws inspiration from the aerodynamic nose of China’s high-speed trains, a design cue that has become one of the model’s most recognizable visual elements.
Pricing, updates, and market positioning
Li Auto rolled out the latest update to the Li Mega in April 2025. With a starting price of RMB 529,800 ($76,180) in China, the electric MPV stands among the highest-priced offerings from domestic Chinese brands, reflecting its premium positioning and feature set.
Strong Q3 performance followed by safety concerns
Li Auto Li Mega deliveries showed strong momentum during the third quarter of 2025, culminating in a record monthly delivery figure of 3,277 units in September. This performance underscored growing acceptance of large electric MPVs among high-end buyers.
However, sales momentum was disrupted on October 23, 2025, when a Li Mega vehicle caught fire while driving. The incident triggered safety concerns among potential customers and drew heightened scrutiny toward battery safety.
Recall impact on Li Mega deliveries
In response to the incident, Li Auto announced a recall on October 31 covering 11,411 Li Mega units due to the risk of battery fires. Following the recall, Li Mega deliveries declined sharply, dropping below 1,000 units per month over the past two months, reflecting weakened consumer confidence.
Broader BEV and EREV portfolio
After launching the Li Mega, Li Auto expanded its BEV lineup with two SUV models, the Li i8 and Li i6. Alongside these, the company continues to sell its L-series extended-range electric vehicles, including the Li L6, Li L7, Li L8, and Li L9.
Despite its expanded product portfolio, Li Auto’s overall deliveries in 2025 declined by 18.81% to 406,343 units, with year-on-year drops recorded in most months. The performance of Li Auto Li Mega deliveries remains a key indicator of how effectively the automaker can rebuild confidence in its battery electric offerings going forward.
The Chinese automaker confirmed the milestone on its official Weibo account, stating that 661 Li Mega units had been delivered so far this month. This brings total deliveries of the electric MPV to 30,000 units, highlighting its initial market traction in China’s premium electric vehicle segment.
Li Mega delivery journey since launch
Li Auto introduced the Li Mega on March 1, 2024, marking its entry into the pure battery electric vehicle space. The model reached its first 10,000 deliveries milestone in December 2024, followed by 20,000 cumulative deliveries in August 2025.
The Li Mega is positioned as a premium seven-seat electric MPV with the following key dimensions:
- Length: 5,350 mm
- Width: 1,965 mm
- Height: 1,850 mm
- Wheelbase: 3,300 mm
Its exterior styling draws inspiration from the aerodynamic nose of China’s high-speed trains, a design cue that has become one of the model’s most recognizable visual elements.
Pricing, updates, and market positioning
Li Auto rolled out the latest update to the Li Mega in April 2025. With a starting price of RMB 529,800 ($76,180) in China, the electric MPV stands among the highest-priced offerings from domestic Chinese brands, reflecting its premium positioning and feature set.
Strong Q3 performance followed by safety concerns
Li Auto Li Mega deliveries showed strong momentum during the third quarter of 2025, culminating in a record monthly delivery figure of 3,277 units in September. This performance underscored growing acceptance of large electric MPVs among high-end buyers.
However, sales momentum was disrupted on October 23, 2025, when a Li Mega vehicle caught fire while driving. The incident triggered safety concerns among potential customers and drew heightened scrutiny toward battery safety.
Recall impact on Li Mega deliveries
In response to the incident, Li Auto announced a recall on October 31 covering 11,411 Li Mega units due to the risk of battery fires. Following the recall, Li Mega deliveries declined sharply, dropping below 1,000 units per month over the past two months, reflecting weakened consumer confidence.
Broader BEV and EREV portfolio
After launching the Li Mega, Li Auto expanded its BEV lineup with two SUV models, the Li i8 and Li i6. Alongside these, the company continues to sell its L-series extended-range electric vehicles, including the Li L6, Li L7, Li L8, and Li L9.
Despite its expanded product portfolio, Li Auto’s overall deliveries in 2025 declined by 18.81% to 406,343 units, with year-on-year drops recorded in most months. The performance of Li Auto Li Mega deliveries remains a key indicator of how effectively the automaker can rebuild confidence in its battery electric offerings going forward.
Company Press Release
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