Quick Takeaways
- Thailand’s auto market sustained strong growth in November 2025, extending its expansion streak on the back of robust OEM performance and supportive financing conditions.
- Commercial vehicles outpaced passenger cars, while exports weakened despite higher overall production.
Recently, Thailand vehicle sales growth maintained its upward trajectory as the domestic automotive market delivered another solid performance in November. Data from the Federation of Thai Industries shows total vehicle sales reached 51,044 units, reflecting a 20.6 percent year-over-year increase and extending the growth streak to eight consecutive months.
From January through November 2025, cumulative vehicle sales stood at 546,045 units, representing a 5.3 percent rise compared with the same period last year. The sustained momentum highlights improving consumer confidence and favorable financing conditions across key vehicle segments.
Thailand Vehicle Sales Growth Driven by OEM Performance
By manufacturer, November sales reflected broad-based gains across both Japanese and Chinese automakers. Toyota remained the market leader with sales climbing 12.8 percent to 19,305 units. Isuzu followed with a 5.3 percent increase to 6,390 units, while Honda posted a strong 29.7 percent rise to 6,320 units.
Passenger Cars and Commercial Vehicles Show Mixed Trends
By vehicle category, passenger car sales rose 6.5 percent year over year to 19,174 units in November. Commercial vehicles outperformed, increasing 31.1 percent to 31,870 units. Pickup trucks, which form a major part of the commercial vehicle segment, grew 5.5 percent to 15,226 units.
Model-level data showed continued demand concentration among a few high-volume nameplates. The Toyota Yaris ATIV, including its hybrid variant launched earlier in the year, emerged as the best-selling model with 4,562 units. It was followed by the Isuzu D-Max, Toyota Hilux, Toyota Yaris Cross, and Honda City.
Policy Support and Financing Conditions Strengthen Demand
Sales momentum was supported by improved financial conditions among pickup buyers and a reduction in policy interest rates by the Bank of Thailand. Lower borrowing costs helped ease financing pressures, improve household disposable income, and sustain demand in price-sensitive segments, particularly pickups.
Production and Exports Reflect Diverging Trends
Vehicle production in November increased 11.1 percent year over year to 130,222 units. Of total output, domestic sales accounted for 45 percent, while exports contributed 55 percent.
Despite higher production, vehicle exports declined. November exports totaled 78,692 units, down 12.2 percent year over year, with export value falling 9.9 percent to THB 52.2 billion. For the first eleven months of 2025, cumulative exports reached 850,787 units, reflecting a 9.8 percent decline compared with the previous year.
Looking ahead, industry projections indicate Thailand’s total vehicle production in 2026 is expected to reach 1.45 million units, comprising approximately 950,000 units for export markets and 500,000 units for domestic consumption.
From January through November 2025, cumulative vehicle sales stood at 546,045 units, representing a 5.3 percent rise compared with the same period last year. The sustained momentum highlights improving consumer confidence and favorable financing conditions across key vehicle segments.
Thailand Vehicle Sales Growth Driven by OEM Performance
By manufacturer, November sales reflected broad-based gains across both Japanese and Chinese automakers. Toyota remained the market leader with sales climbing 12.8 percent to 19,305 units. Isuzu followed with a 5.3 percent increase to 6,390 units, while Honda posted a strong 29.7 percent rise to 6,320 units.
- Chinese brands continued expanding their footprint in the Thai market.
Passenger Cars and Commercial Vehicles Show Mixed Trends
By vehicle category, passenger car sales rose 6.5 percent year over year to 19,174 units in November. Commercial vehicles outperformed, increasing 31.1 percent to 31,870 units. Pickup trucks, which form a major part of the commercial vehicle segment, grew 5.5 percent to 15,226 units.
Model-level data showed continued demand concentration among a few high-volume nameplates. The Toyota Yaris ATIV, including its hybrid variant launched earlier in the year, emerged as the best-selling model with 4,562 units. It was followed by the Isuzu D-Max, Toyota Hilux, Toyota Yaris Cross, and Honda City.
Policy Support and Financing Conditions Strengthen Demand
Sales momentum was supported by improved financial conditions among pickup buyers and a reduction in policy interest rates by the Bank of Thailand. Lower borrowing costs helped ease financing pressures, improve household disposable income, and sustain demand in price-sensitive segments, particularly pickups.
Production and Exports Reflect Diverging Trends
Vehicle production in November increased 11.1 percent year over year to 130,222 units. Of total output, domestic sales accounted for 45 percent, while exports contributed 55 percent.
Despite higher production, vehicle exports declined. November exports totaled 78,692 units, down 12.2 percent year over year, with export value falling 9.9 percent to THB 52.2 billion. For the first eleven months of 2025, cumulative exports reached 850,787 units, reflecting a 9.8 percent decline compared with the previous year.
Looking ahead, industry projections indicate Thailand’s total vehicle production in 2026 is expected to reach 1.45 million units, comprising approximately 950,000 units for export markets and 500,000 units for domestic consumption.
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