Quick Takeaways
- Two-line snapshot of Geely’s shift from recovery mode to assertive growth in the Philippines market.
- Product diversification across ICE, hybrid, and EV platforms underpins volume and network expansion goals.
On December 23, 2035, Geely Philippines 2026 new car launch strategy signals a decisive shift from brand rebuilding to aggressive portfolio expansion, with six new vehicle introductions planned across the year. The move underlines the automaker’s intent to strengthen its market presence by offering a balanced mix of electrified, hybrid, and internal combustion engine models tailored to evolving buyer preferences.
The rollout begins early in the year as Geely prioritizes electrification and crossover demand. The first quarter introduces the Starship 7 (EX5 EM-i), a plug-in hybrid compact crossover designed to appeal to urban and suburban customers seeking efficiency without compromising practicality. This launch sets the tone for a year focused on technology-driven value.
Geely Philippines 2026 New Car Launch Strategy: Model Timeline
In the second quarter, Geely plans to expand its electric vehicle footprint with the EX2, a compact battery-electric hatchback positioned for cost-conscious city driving. The third quarter raises the brand’s premium appeal with the arrival of the Monjaro midsize SUV, featuring an upscale cabin and a plug-in hybrid powertrain aimed at buyers upgrading from mainstream SUVs.
The final quarter concentrates on the high-volume sedan segment with two introductions:
Sales and Network Expansion Plans
Beyond product launches, Geely’s roadmap emphasizes scale and accessibility. The company is targeting sales exceeding 7,000 units in 2026, with the objective of ranking among the Philippines’ top ten automotive brands and securing the second position among Chinese manufacturers. Supporting this ambition is a dealership expansion plan that aims to surpass 40 outlets nationwide by the end of the year, improving reach and aftersales coverage.
By combining a diversified product pipeline with network growth, Geely Philippines 2026 new car launch strategy reflects a clear push toward sustained competitiveness in one of Southeast Asia’s most dynamic automotive markets.
The rollout begins early in the year as Geely prioritizes electrification and crossover demand. The first quarter introduces the Starship 7 (EX5 EM-i), a plug-in hybrid compact crossover designed to appeal to urban and suburban customers seeking efficiency without compromising practicality. This launch sets the tone for a year focused on technology-driven value.
Geely Philippines 2026 New Car Launch Strategy: Model Timeline
In the second quarter, Geely plans to expand its electric vehicle footprint with the EX2, a compact battery-electric hatchback positioned for cost-conscious city driving. The third quarter raises the brand’s premium appeal with the arrival of the Monjaro midsize SUV, featuring an upscale cabin and a plug-in hybrid powertrain aimed at buyers upgrading from mainstream SUVs.
The final quarter concentrates on the high-volume sedan segment with two introductions:
- AMA01 ICE sedan, developed from the Proton Saga platform, targeting budget-conscious buyers in the entry sedan category
- Electrified Emgrand, designed to compete in the growing hybrid sedan space against established rivals
Sales and Network Expansion Plans
Beyond product launches, Geely’s roadmap emphasizes scale and accessibility. The company is targeting sales exceeding 7,000 units in 2026, with the objective of ranking among the Philippines’ top ten automotive brands and securing the second position among Chinese manufacturers. Supporting this ambition is a dealership expansion plan that aims to surpass 40 outlets nationwide by the end of the year, improving reach and aftersales coverage.
By combining a diversified product pipeline with network growth, Geely Philippines 2026 new car launch strategy reflects a clear push toward sustained competitiveness in one of Southeast Asia’s most dynamic automotive markets.
Industry reports & Public disclosures | GAI Analysis
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