Quick Takeaways
- This unified charging platform removes EV charging friction for Mercedes-Benz owners across India.
- It also strengthens Mercedes-Benz India’s long-term premium EV growth strategy.
Mercedes-Benz India MB.Charge was introduced as a nationwide unified EV charging platform, marking a major step for luxury electric mobility in the country. The new ecosystem gives Mercedes-Benz EV owners access to more than 9,000 DC fast chargers, including third-party networks, through one seamless digital interface.
Mercedes-Benz customers can now search, authenticate, charge, and pay for charging sessions without using multiple applications or making advance payments. The aim is to remove everyday friction that previously made public charging complex and time-consuming for premium EV users across India.
How Mercedes-Benz India MB.Charge Transforms EV Charging
Developed over nearly 18 months, the system is designed to be deeply integrated with Mercedes-Benz’s digital architecture. Drivers can initiate and manage charging either directly from the vehicle’s head unit or through the Mercedes-Benz mobile application.
Key capabilities include:
This end-to-end digital flow allows users to plug in and charge without worrying about fragmented platforms or wallet top-ups.
Seamless Experience Comparable to Global Benchmarks
According to the company, the experience has been built to feel as effortless as leading global charging networks. Once a compatible charger is selected, the system automatically manages identification and payment, creating a single-step process from arrival to departure.
The service is being offered free of cost to all existing Mercedes-Benz EV customers in India, further lowering barriers to daily EV usage.
Strong Momentum for Luxury EVs in India
Electric vehicles now contribute nearly 20 percent of Mercedes-Benz India’s top-end sales. This growth is being supported by favorable GST treatment and the price advantage EVs hold over comparable internal combustion engine vehicles in the luxury segment.
Popular models driving this momentum include:
These vehicles are increasingly being evaluated on total cost of ownership rather than just driving range, reflecting a more mature luxury EV buying mindset.
Addressing Range Anxiety and Usability
Mercedes-Benz believes Mercedes-Benz India MB.Charge will directly improve customer confidence by making public charging simpler, more visible, and more reliable. With easier access to fast chargers nationwide, everyday usability becomes more predictable, especially for long-distance and inter-city driving.
This charging platform also supports the brand’s upcoming expansion of its electric lineup, which is expected to broaden over the next two years.
Future Product Strategy in India
The automaker has confirmed plans to introduce 12 new vehicles in 2026 across both electric and internal combustion powertrains. Rather than chasing volumes, Mercedes-Benz is focusing on premium segments where customers value technology, sustainability, and ownership experience.
The charging ecosystem will continue to grow as additional operators are integrated, reinforcing Mercedes-Benz’s long-term commitment to building a viable and premium electric mobility ecosystem in India.
Mercedes-Benz customers can now search, authenticate, charge, and pay for charging sessions without using multiple applications or making advance payments. The aim is to remove everyday friction that previously made public charging complex and time-consuming for premium EV users across India.
How Mercedes-Benz India MB.Charge Transforms EV Charging
Developed over nearly 18 months, the system is designed to be deeply integrated with Mercedes-Benz’s digital architecture. Drivers can initiate and manage charging either directly from the vehicle’s head unit or through the Mercedes-Benz mobile application.
Key capabilities include:
- Real-time charger discovery across India
- In-vehicle and app-based authentication
- Automatic billing after the charging session
- Unified access to third-party DC fast chargers
This end-to-end digital flow allows users to plug in and charge without worrying about fragmented platforms or wallet top-ups.
Seamless Experience Comparable to Global Benchmarks
According to the company, the experience has been built to feel as effortless as leading global charging networks. Once a compatible charger is selected, the system automatically manages identification and payment, creating a single-step process from arrival to departure.
The service is being offered free of cost to all existing Mercedes-Benz EV customers in India, further lowering barriers to daily EV usage.
Strong Momentum for Luxury EVs in India
Electric vehicles now contribute nearly 20 percent of Mercedes-Benz India’s top-end sales. This growth is being supported by favorable GST treatment and the price advantage EVs hold over comparable internal combustion engine vehicles in the luxury segment.
Popular models driving this momentum include:
- EQS Sedan
- EQS SUV
These vehicles are increasingly being evaluated on total cost of ownership rather than just driving range, reflecting a more mature luxury EV buying mindset.
Addressing Range Anxiety and Usability
Mercedes-Benz believes Mercedes-Benz India MB.Charge will directly improve customer confidence by making public charging simpler, more visible, and more reliable. With easier access to fast chargers nationwide, everyday usability becomes more predictable, especially for long-distance and inter-city driving.
This charging platform also supports the brand’s upcoming expansion of its electric lineup, which is expected to broaden over the next two years.
Future Product Strategy in India
The automaker has confirmed plans to introduce 12 new vehicles in 2026 across both electric and internal combustion powertrains. Rather than chasing volumes, Mercedes-Benz is focusing on premium segments where customers value technology, sustainability, and ownership experience.
The charging ecosystem will continue to grow as additional operators are integrated, reinforcing Mercedes-Benz’s long-term commitment to building a viable and premium electric mobility ecosystem in India.
Company Press Release
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