Quick Takeaways
- Market normalization continues as Italy closes 2025 with declining annual volumes despite a modest December rebound.
- Electrification accelerates sharply, reshaping powertrain mix and reinforcing pressure on traditional ICE segments.
Recently, Italy passenger car registrations showed mixed momentum as the market closed 2025 with modest monthly growth but an overall annual decline. Data released at the start of January highlights changing consumer preferences, brand performance pressure, and a continued transition toward electrified powertrains across the Italian automotive landscape.
Passenger car registrations reached 108,075 units in December, reflecting a 2.2 percent increase compared to the same month last year. Despite the late-year recovery, full-year Italy passenger car registrations totaled 1,525,722 units, marking a 2.1 percent decline compared to the previous year and signaling continued market normalization.
Italy Passenger Car Registrations by Brand in 2025
Brand-level performance remained uneven across the market. Fiat maintained stable registrations and closed the year with a 9.4 percent market share, reflecting consistent domestic demand. Toyota registrations declined by 1.8 percent, capturing a 7.9 percent share, while Volkswagen recorded a sharper 7.6 percent drop, ending the year with 7.3 percent market share.
Other key brands also reported contraction. Dacia registrations decreased by 2.0 percent to secure a 6.2 percent share, while Peugeot saw a 3.5 percent decline, accounting for 4.9 percent of the market. These results underline intensifying competition and pricing pressure across mainstream segments.
Top-Selling Models in Italy Passenger Car Registrations
Model-level demand continued to favor compact and value-oriented vehicles. The five best-selling cars in 2025 were:
Italy Passenger Car Registrations by Powertrain
Powertrain trends revealed a clear shift away from traditional internal combustion engines. Gasoline-powered passenger car sales declined by 18.3 percent to 373,711 units, representing 24.3 percent market share. Diesel sales fell sharply by 33.7 percent to 144,757 units, reducing share to 9.4 percent.
Electrified vehicles continued to gain ground. Hybrid electric vehicle sales increased 7.8 percent to 683,226 units, commanding a dominant 44.4 percent share. Plug-in hybrids and range-extender vehicles surged 88.1 percent to 99,424 units, while battery electric vehicle sales climbed 44.0 percent to 94,973 units, together highlighting accelerating electrification momentum.
Passenger car registrations reached 108,075 units in December, reflecting a 2.2 percent increase compared to the same month last year. Despite the late-year recovery, full-year Italy passenger car registrations totaled 1,525,722 units, marking a 2.1 percent decline compared to the previous year and signaling continued market normalization.
Italy Passenger Car Registrations by Brand in 2025
Brand-level performance remained uneven across the market. Fiat maintained stable registrations and closed the year with a 9.4 percent market share, reflecting consistent domestic demand. Toyota registrations declined by 1.8 percent, capturing a 7.9 percent share, while Volkswagen recorded a sharper 7.6 percent drop, ending the year with 7.3 percent market share.
Other key brands also reported contraction. Dacia registrations decreased by 2.0 percent to secure a 6.2 percent share, while Peugeot saw a 3.5 percent decline, accounting for 4.9 percent of the market. These results underline intensifying competition and pricing pressure across mainstream segments.
Top-Selling Models in Italy Passenger Car Registrations
Model-level demand continued to favor compact and value-oriented vehicles. The five best-selling cars in 2025 were:
- Fiat Panda
- Dacia Sandero
- Jeep Avenger
- Citroen C3
- Toyota Yaris X
Italy Passenger Car Registrations by Powertrain
Powertrain trends revealed a clear shift away from traditional internal combustion engines. Gasoline-powered passenger car sales declined by 18.3 percent to 373,711 units, representing 24.3 percent market share. Diesel sales fell sharply by 33.7 percent to 144,757 units, reducing share to 9.4 percent.
Electrified vehicles continued to gain ground. Hybrid electric vehicle sales increased 7.8 percent to 683,226 units, commanding a dominant 44.4 percent share. Plug-in hybrids and range-extender vehicles surged 88.1 percent to 99,424 units, while battery electric vehicle sales climbed 44.0 percent to 94,973 units, together highlighting accelerating electrification momentum.
Industry reports & Public disclosures | GAI Analysis
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