Quick Takeaways
- U.S. automaker sales 2025 delivered broad-based growth across major brands despite tariffs and market uncertainty.
- U.S. auto sales growth was driven by trucks, SUVs, and hybrids, while EV demand remained mixed.
Despite tariffs and ongoing market uncertainty, U.S. automaker sales 2025 reflected solid momentum across much of the industry. Several manufacturers reported higher volumes, led by strong demand for trucks, SUVs, and hybrid vehicles, while electric vehicle performance varied sharply by brand.
Ford Motor Co. records strongest year since 2019
Ford Motor Co. delivered its best annual sales performance since 2019, reaching just over 2.2 million vehicles sold in 2025. F-Series trucks remained the company’s top performers, posting combined sales of 828,832 units, an 8.3% year-over-year increase.
The Explorer SUV followed with 222,706 units sold, up 14.7% year over year. The Bronco SUV achieved an all-time high of 146,007 units, reflecting a 33.7% increase. The Ford Maverick pickup also recorded a breakthrough year with 155,051 vehicles sold, making it the best-selling mid-size hybrid pickup in the U.S.
“This past year proved that Ford has the right product and powertrain offering for the lives of our customers,” said Andrew Frick, president, Ford Blue and Model e. “We’re growing share and beating the trend because we offer a great range of products, from accessible entry-level models to high-performance off-roaders.”
Ford will report its full 2025 financial earnings on Feb. 10.
General Motors posts gains across core brands
General Motors reported a 6% increase in full-year U.S. sales, reaching 2.85 million vehicles and securing a 17% market share. Sales growth was recorded across most brands, with Cadillac posting its strongest performance in a decade and Chevrolet SUVs achieving their best results in company history.
Smaller crossover sales climbed 12% to 1.28 million units, led by the Chevrolet Equinox, which rose 32% to 207,730 vehicles. Combined GMC and Chevrolet full-size pickup sales reached 940,000 units, marking a 7% year-over-year increase and the strongest combined result in 20 years.
Full-size SUV demand also remained robust. Chevrolet Tahoe and GMC Yukon each recorded their best annual sales since 2007, while Chevrolet Suburban achieved its strongest year since 2018 with 44,398 units sold.
GM’s EV performance lagged, with Blazer EV sales falling 77% in the fourth quarter and full-year volume declining 2.1% to 23,115 units.
“Demand for our brands and products is strong at every price point,” said Duncan Aldred, GM senior VP and president of North America. GM will release its full-year results on Jan. 27.
Stellantis sees mixed results amid model transitions
Stellantis reported full-year U.S. sales of 1,260,344 vehicles in 2025, a 3% decline year over year. Jeep emerged as a bright spot, with Gladiator sales rising 35% to 56,790 units and Wrangler sales increasing 11% to 167,322 vehicles.
Total Jeep brand sales edged up 1% to 593,410 units, although Grand Wagoneer sales dropped sharply by 57%. Dodge Durango delivered its strongest year since 2005, climbing 37% to 81,168 units, while Charger and Challenger sales declined steeply.
“There is still work to do, but we made progress this year with a diversified powertrain lineup,” said Jeff Kommor, head of Stellantis’ U.S. retail sales. Stellantis plans a $13 billion U.S. investment over four years and will report earnings on Feb. 26.
Toyota Motor North America delivers best volume since 2017
Toyota Motor North America sold 2,518,071 vehicles in the U.S. during 2025, reflecting an 8% increase and its best performance since 2017. Strong demand was recorded for Camry, Corolla Hybrid, RAV4, Tacoma, and Grand Highlander models.
Camry sales reached 316,185 units, Corolla totaled 248,088 vehicles, and RAV4 volume climbed to 479,288 units. Grand Highlander sales surged 90.7% to 136,801 units, while Tacoma pickups jumped 42.4% to 274,638 vehicles.
Electrified vehicle sales reached 1,183,248 units, accounting for 47% of Toyota’s U.S. volume.
“We’re grateful for the strong response from our Toyota customers in 2025,” said Andrew Gilleland, SVP, Automotive Operations Group. Toyota will report earnings on Feb. 4.
Hyundai and Kia extend multi-year growth streaks
Hyundai Motor North America posted its fifth consecutive year of record retail sales, delivering 901,686 vehicles, an 8% year-over-year increase. Elantra, Tucson, Santa Fe, Palisade, Ioniq 5 EV, and Venue all recorded annual sales highs.
Hybrid vehicles accounted for 30% of Hyundai’s retail mix, with hybrid sales rising 36%. EV sales increased 7%, although fourth-quarter Ioniq 5 volume declined after incentives expired.
Kia America also achieved its strongest year ever, selling 852,155 vehicles. Sportage, K4 sedan, and Telluride led demand, with Sportage posting an all-time high of 182,823 units.
“Our third consecutive all-time annual sales record reflects the strength of the Kia brand,” said Sean Yoon, president and CEO, Kia America.
Diverging outcomes across remaining automakers
American Honda Motor Co. reported 1,430,577 vehicles sold, up 0.5%, supported by strong SUV and hybrid demand. Volkswagen of America saw sales fall 13% amid tariff pressures, despite growth in ID.4 and ID.Buzz EVs.
Nissan posted flat growth at 926,153 units, with gains from Kicks, Pathfinder, and Murano offsetting declines in Rogue and Titan. BMW of North America recorded its third straight record year with 388,897 vehicles sold, while Mazda and Subaru both reported modest declines.
Tesla delivered 1,636,129 EVs globally in 2025, an 8.5% year-over-year decline, as competition intensified and incentives expired.
Across U.S. automaker sales 2025, performance was shaped by strong truck, SUV, and hybrid demand, ongoing EV market volatility, and strategic product transitions that continue to redefine the competitive landscape heading into 2026.
Ford Motor Co. records strongest year since 2019
Ford Motor Co. delivered its best annual sales performance since 2019, reaching just over 2.2 million vehicles sold in 2025. F-Series trucks remained the company’s top performers, posting combined sales of 828,832 units, an 8.3% year-over-year increase.
The Explorer SUV followed with 222,706 units sold, up 14.7% year over year. The Bronco SUV achieved an all-time high of 146,007 units, reflecting a 33.7% increase. The Ford Maverick pickup also recorded a breakthrough year with 155,051 vehicles sold, making it the best-selling mid-size hybrid pickup in the U.S.
“This past year proved that Ford has the right product and powertrain offering for the lives of our customers,” said Andrew Frick, president, Ford Blue and Model e. “We’re growing share and beating the trend because we offer a great range of products, from accessible entry-level models to high-performance off-roaders.”
Ford will report its full 2025 financial earnings on Feb. 10.
General Motors posts gains across core brands
General Motors reported a 6% increase in full-year U.S. sales, reaching 2.85 million vehicles and securing a 17% market share. Sales growth was recorded across most brands, with Cadillac posting its strongest performance in a decade and Chevrolet SUVs achieving their best results in company history.
Smaller crossover sales climbed 12% to 1.28 million units, led by the Chevrolet Equinox, which rose 32% to 207,730 vehicles. Combined GMC and Chevrolet full-size pickup sales reached 940,000 units, marking a 7% year-over-year increase and the strongest combined result in 20 years.
Full-size SUV demand also remained robust. Chevrolet Tahoe and GMC Yukon each recorded their best annual sales since 2007, while Chevrolet Suburban achieved its strongest year since 2018 with 44,398 units sold.
GM’s EV performance lagged, with Blazer EV sales falling 77% in the fourth quarter and full-year volume declining 2.1% to 23,115 units.
“Demand for our brands and products is strong at every price point,” said Duncan Aldred, GM senior VP and president of North America. GM will release its full-year results on Jan. 27.
Stellantis sees mixed results amid model transitions
Stellantis reported full-year U.S. sales of 1,260,344 vehicles in 2025, a 3% decline year over year. Jeep emerged as a bright spot, with Gladiator sales rising 35% to 56,790 units and Wrangler sales increasing 11% to 167,322 vehicles.
Total Jeep brand sales edged up 1% to 593,410 units, although Grand Wagoneer sales dropped sharply by 57%. Dodge Durango delivered its strongest year since 2005, climbing 37% to 81,168 units, while Charger and Challenger sales declined steeply.
“There is still work to do, but we made progress this year with a diversified powertrain lineup,” said Jeff Kommor, head of Stellantis’ U.S. retail sales. Stellantis plans a $13 billion U.S. investment over four years and will report earnings on Feb. 26.
Toyota Motor North America delivers best volume since 2017
Toyota Motor North America sold 2,518,071 vehicles in the U.S. during 2025, reflecting an 8% increase and its best performance since 2017. Strong demand was recorded for Camry, Corolla Hybrid, RAV4, Tacoma, and Grand Highlander models.
Camry sales reached 316,185 units, Corolla totaled 248,088 vehicles, and RAV4 volume climbed to 479,288 units. Grand Highlander sales surged 90.7% to 136,801 units, while Tacoma pickups jumped 42.4% to 274,638 vehicles.
Electrified vehicle sales reached 1,183,248 units, accounting for 47% of Toyota’s U.S. volume.
“We’re grateful for the strong response from our Toyota customers in 2025,” said Andrew Gilleland, SVP, Automotive Operations Group. Toyota will report earnings on Feb. 4.
Hyundai and Kia extend multi-year growth streaks
Hyundai Motor North America posted its fifth consecutive year of record retail sales, delivering 901,686 vehicles, an 8% year-over-year increase. Elantra, Tucson, Santa Fe, Palisade, Ioniq 5 EV, and Venue all recorded annual sales highs.
Hybrid vehicles accounted for 30% of Hyundai’s retail mix, with hybrid sales rising 36%. EV sales increased 7%, although fourth-quarter Ioniq 5 volume declined after incentives expired.
Kia America also achieved its strongest year ever, selling 852,155 vehicles. Sportage, K4 sedan, and Telluride led demand, with Sportage posting an all-time high of 182,823 units.
“Our third consecutive all-time annual sales record reflects the strength of the Kia brand,” said Sean Yoon, president and CEO, Kia America.
Diverging outcomes across remaining automakers
American Honda Motor Co. reported 1,430,577 vehicles sold, up 0.5%, supported by strong SUV and hybrid demand. Volkswagen of America saw sales fall 13% amid tariff pressures, despite growth in ID.4 and ID.Buzz EVs.
Nissan posted flat growth at 926,153 units, with gains from Kicks, Pathfinder, and Murano offsetting declines in Rogue and Titan. BMW of North America recorded its third straight record year with 388,897 vehicles sold, while Mazda and Subaru both reported modest declines.
Tesla delivered 1,636,129 EVs globally in 2025, an 8.5% year-over-year decline, as competition intensified and incentives expired.
Across U.S. automaker sales 2025, performance was shaped by strong truck, SUV, and hybrid demand, ongoing EV market volatility, and strategic product transitions that continue to redefine the competitive landscape heading into 2026.
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