Quick Takeaways
  • Isuzu mu-X SUV launches in Kenya with locally assembled models and lower pricing.
  • Local production supports wider East African market expansion plans.
On February 2, multiple sources reported that Isuzu East Africa has launched the locally assembled Isuzu mu-X SUV in Kenya, marking a key step in strengthening its presence in the region. The launch positions the model as a premium yet more accessible offering in the country’s growing SUV segment.

Isuzu mu-X SUV variants and pricing impact

The Isuzu mu-X SUV will be available in two powertrain options, aligned with diverse customer requirements and usage conditions.

Engine options and market rollout

The lineup includes:
  • A 1.9-liter diesel variant
  • A 3.0-liter diesel variant
Isuzu plans to introduce the model across the wider East African market. Tax incentives linked to local assembly have enabled a 27% reduction in prices, improving competitiveness while supporting domestic manufacturing and regional supply chains.
Company Press Release

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