Quick Takeaways
- Leapmotor secures a large-scale sensing component supply deal to strengthen intelligent driving and safety capabilities.
- In parallel, the company commits significant investment to accelerate brand positioning and market intelligence for global expansion.
On December 26, Zhejiang Leapmotor Technology Co., Ltd. announced a major Leapmotor automotive parts procurement framework agreement through the Hong Kong Exchanges and Clearing Limited. The agreement, effective from January 1 to December 31, 2026, marks a significant step in strengthening Leapmotor’s supply chain and technology sourcing strategy.
Under this framework, Leapmotor will procure selected camera assemblies and radar assemblies from Zhejiang Huaruijie Technology Co., Ltd. The total transaction value is capped at CNY 1.1 billion, reflecting Leapmotor’s continued investment in advanced sensing technologies that support intelligent driving and vehicle safety systems.
Leapmotor Automotive Parts Procurement Agreement Details
The procurement agreement focuses on key electronic components that are increasingly critical for modern vehicles. By securing long-term sourcing arrangements, Leapmotor aims to ensure stability, quality, and scalability as it expands its vehicle portfolio.
Key highlights of the agreement include:
Strategic Push Beyond China
In parallel with the supply agreement, Leapmotor has taken steps to reinforce its international brand strategy. Zhejiang Leapmotor Automobile Sales Service Co., Ltd., a wholly owned subsidiary, together with Leapmotor International Business S.p.A., signed a separate agreement focused on brand development and market insight services.
This initiative is designed to support Leapmotor’s positioning and long-term presence in overseas markets. The services will provide structured market intelligence and brand strategy support tailored to regions outside China, aligning product planning with local market expectations.
Investment in Global Brand Development
The brand development and market insight agreement carries a total service fee of EUR 42 million, equivalent to approximately CNY 347.5 million. This investment highlights Leapmotor’s intent to build a consistent and competitive brand identity globally while leveraging data-driven insights to guide international expansion decisions.
Together, the Leapmotor automotive parts procurement agreement and the global brand development initiative underline the company’s dual focus on strengthening core technology capabilities and accelerating its international growth strategy in the evolving automotive landscape.
Under this framework, Leapmotor will procure selected camera assemblies and radar assemblies from Zhejiang Huaruijie Technology Co., Ltd. The total transaction value is capped at CNY 1.1 billion, reflecting Leapmotor’s continued investment in advanced sensing technologies that support intelligent driving and vehicle safety systems.
Leapmotor Automotive Parts Procurement Agreement Details
The procurement agreement focuses on key electronic components that are increasingly critical for modern vehicles. By securing long-term sourcing arrangements, Leapmotor aims to ensure stability, quality, and scalability as it expands its vehicle portfolio.
Key highlights of the agreement include:
- Procurement of camera assemblies for vehicle perception systems
- Supply of radar assemblies supporting advanced driver assistance features
- Total contract value of up to CNY 1.1 billion
- Contract validity spanning the full 2026 calendar year
Strategic Push Beyond China
In parallel with the supply agreement, Leapmotor has taken steps to reinforce its international brand strategy. Zhejiang Leapmotor Automobile Sales Service Co., Ltd., a wholly owned subsidiary, together with Leapmotor International Business S.p.A., signed a separate agreement focused on brand development and market insight services.
This initiative is designed to support Leapmotor’s positioning and long-term presence in overseas markets. The services will provide structured market intelligence and brand strategy support tailored to regions outside China, aligning product planning with local market expectations.
Investment in Global Brand Development
The brand development and market insight agreement carries a total service fee of EUR 42 million, equivalent to approximately CNY 347.5 million. This investment highlights Leapmotor’s intent to build a consistent and competitive brand identity globally while leveraging data-driven insights to guide international expansion decisions.
Together, the Leapmotor automotive parts procurement agreement and the global brand development initiative underline the company’s dual focus on strengthening core technology capabilities and accelerating its international growth strategy in the evolving automotive landscape.
Industry reports & Public disclosures | GAI Analysis
Click above to visit the official source.
Share: