Quick Takeaways
  • India’s construction equipment cycle is bottoming out, and CASE is preparing for the next upturn with factory and supply-chain investments.
  • CNH Industrial is using the slowdown to build capacity, localize sourcing, and lock in cost competitiveness before demand rebounds.
CASE Construction Equipment India Expansion has emerged as a defining strategy as the construction equipment industry works through one of its most challenging cycles. Delayed infrastructure projects, funding reallocations by state governments, and the shift to stricter emission norms slowed equipment demand across the market, impacting nearly every product category.
Despite this domestic softness, CNH Industrial, the global parent of CASE Construction Equipment, is intensifying its long-term commitment to India. Instead of pulling back, the company is using the slowdown to strengthen manufacturing capacity and supply chain resilience ahead of a projected recovery in demand.
CASE Construction Equipment India Expansion Targets Capacity Growth
The heavy machinery that builds highways, industrial parks, and logistics hubs often reflects economic momentum more clearly than passenger vehicles. In anticipation of renewed infrastructure spending, CASE Construction Equipment India Expansion is now centered on scaling up its production footprint.
The company’s Pithampur facility currently produces around 9,000 to 10,000 units per year. Over the next 18 months, this plant is planned to undergo a brownfield upgrade that will lift output by 20 to 25 percent, improving operational flexibility and output readiness.
Alongside this expansion, CNH Industrial is planning a new greenfield manufacturing site in India. While this future factory will primarily serve the agricultural machinery segment, shared technologies, components, and logistics will benefit construction equipment production as well.
New Factory to Strengthen CASE Construction Equipment India Expansion
The greenfield plant is expected to begin development in 2026, with multiple state governments currently in discussion for the project. The facility will complement the company’s existing footprint and provide additional capacity to support long-term volume growth across rural and infrastructure markets.
CASE operates in India through CASE New Holland Construction Equipment (India) Pvt Ltd, which is jointly owned by CNH Industrial America LLC and CNH Industrial India. The company manufactures a wide portfolio of equipment, including:
  • Bulldozers and angle dozers
  • Motor graders and scrapers
  • Mechanical shovels and loaders
  • Off-road dump trucks and leveling equipment
For the year ending December 2024, the company reported a net profit of Rs 187.2 crore, compared to Rs 154.5 crore a year earlier. Revenue during the same period stood at Rs 2,282.4 crore, slightly lower than the previous year’s Rs 2,333.3 crore.
CASE Construction Equipment India Expansion Backed by Local Sourcing
Over the last five to six years, more than Rs 1,000 crore has been invested in Indian operations, with a major share going into the Pithampur manufacturing hub. These investments have also supported the development of a strong domestic supplier base.
CASE now works with over 300 Indian suppliers, of which about 100 are part of its Global Strategic Sourcing Program. This localized ecosystem helps the company reduce dependence on overseas components and shield itself from supply disruptions similar to those seen during the global semiconductor shortage.
By strengthening domestic sourcing, the company is also improving cost competitiveness against other Asian manufacturing hubs, while ensuring faster production cycles and improved inventory control.
Looking ahead, industry expectations point to high single-digit growth in 2026. A prolonged but positive monsoon is expected to lift farm incomes and rural demand, which contributes nearly 60 to 70 percent of total machine sales. With capacity expansion and supply chain localization in place, CASE is positioning itself to convert this recovery into sustained momentum through 2027.
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