Quick Takeaways
- Toyota has rebranded its European motorsports R&D arm to sharpen the link between racing innovation and future road vehicles.
- The move reinforces Toyota’s strategy of using competitive motorsports as a long-term technology development platform.
On January 7, 2026, Toyota Motor Corporation confirmed that its European research and development subsidiary has officially adopted a new corporate identity. The organization formerly operating as TOYOTA GAZOO Racing Europe GmbH has been renamed TOYOTA RACING GmbH, with the change taking effect from the same date. This move reflects Toyota’s refined focus on motorsports-driven innovation and long-term technology development.
Toyota Motor Corporation strengthens motorsports R&D strategy
TOYOTA RACING GmbH will play a central role in reinforcing Toyota’s technological foundations by applying advanced motorsports engineering to future vehicle development. The company will act as a bridge between competitive racing and production vehicle innovation, ensuring that lessons learned on the track translate into real-world performance and reliability.
Key focus areas include:
Expanded role of TOYOTA RACING GmbH in competitive motorsports
Under its new name, TOYOTA RACING GmbH will continue to actively support and accelerate Toyota’s motorsports programs. The company will be responsible for supplying rally engines and producing GT4 race cars, reinforcing Toyota’s presence across multiple racing categories.
Its activities will also involve:
By integrating motorsports operations with research and development, Toyota Motor Corporation aims to create a sustainable innovation cycle that benefits both competitive racing and future road vehicles.
Toyota Motor Corporation strengthens motorsports R&D strategy
TOYOTA RACING GmbH will play a central role in reinforcing Toyota’s technological foundations by applying advanced motorsports engineering to future vehicle development. The company will act as a bridge between competitive racing and production vehicle innovation, ensuring that lessons learned on the track translate into real-world performance and reliability.
Key focus areas include:
- Application of high-performance motorsports technologies to vehicle development
- Strengthening long-term automotive engineering capabilities
- Supporting Toyota’s global motorsports vision through European R&D expertise
Expanded role of TOYOTA RACING GmbH in competitive motorsports
Under its new name, TOYOTA RACING GmbH will continue to actively support and accelerate Toyota’s motorsports programs. The company will be responsible for supplying rally engines and producing GT4 race cars, reinforcing Toyota’s presence across multiple racing categories.
Its activities will also involve:
- Utilizing production-based vehicles in competitive racing environments
- Advancing vehicle performance, durability, and efficiency through race data
- Developing engineering talent by combining racing experience with production expertise
By integrating motorsports operations with research and development, Toyota Motor Corporation aims to create a sustainable innovation cycle that benefits both competitive racing and future road vehicles.
Company Press Release
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