Quick Takeaways
- Toyota will roll out a broad mix of hybrid and electric Toyota and Lexus models in Argentina starting 2026, led by SUVs and electrified passenger vehicles.
- The roadmap highlights Toyota’s long-term electrification and portfolio expansion strategy in Argentina through 2027.
On December 17, Toyota confirmed an ambitious product expansion plan that will see multiple Toyota and Lexus vehicles introduced in the Argentine market starting in 2026. The Toyota new model launches in Argentina 2026 underline the company’s focus on electrification, hybridization, and portfolio diversification across key passenger and SUV segments.
The announcement was shared by Toyota Argentina President Gustavo Salinas during a press briefing, where he outlined a phased rollout strategy spanning the full year. Among the most anticipated introductions is the Yaris Cross, which has already attracted strong customer interest with more than 2,000 reservations recorded through its official pre-sale program.
Toyota New Model Launches in Argentina 2026 Begin With SUVs
The launch schedule will begin in January with the Land Cruiser 300 GR-S, targeting premium off-road and performance-oriented customers. This will be followed in February by the Yaris Cross, positioned to strengthen Toyota’s presence in the compact SUV category with a modern design and efficient powertrain options.
April will mark a key milestone for Toyota new model launches in Argentina 2026, as the company introduces multiple electrified vehicles aimed at different customer profiles.
Key Toyota introductions planned for April include:
Lexus Expands Electrified Portfolio in Argentina
Lexus will also play a significant role in the 2026 rollout, reinforcing Toyota Group’s premium electrification strategy. In May, Lexus is set to introduce the RX BEV along with the IS HEV, combining luxury positioning with battery electric and hybrid technologies.
Later in the year, September will see the arrival of the Lexus ES in both hybrid and electric configurations, giving customers a broader choice of electrified premium sedans.
Planned Lexus launches in 2026 include:
Looking Ahead to 2027 Product Introductions
Beyond 2026, Toyota confirmed its medium-term roadmap for Argentina. The next-generation Hilux and the performance-focused GR Corolla are scheduled for launch in 2027, indicating continued investment in both utility and enthusiast-oriented models.
Together, these launches highlight Toyota’s long-term commitment to Argentina, with a clear emphasis on electrification, hybrid technology, and a balanced mix of mass-market and premium vehicles.
The announcement was shared by Toyota Argentina President Gustavo Salinas during a press briefing, where he outlined a phased rollout strategy spanning the full year. Among the most anticipated introductions is the Yaris Cross, which has already attracted strong customer interest with more than 2,000 reservations recorded through its official pre-sale program.
Toyota New Model Launches in Argentina 2026 Begin With SUVs
The launch schedule will begin in January with the Land Cruiser 300 GR-S, targeting premium off-road and performance-oriented customers. This will be followed in February by the Yaris Cross, positioned to strengthen Toyota’s presence in the compact SUV category with a modern design and efficient powertrain options.
April will mark a key milestone for Toyota new model launches in Argentina 2026, as the company introduces multiple electrified vehicles aimed at different customer profiles.
Key Toyota introductions planned for April include:
- bZ4X electric crossover, representing Toyota’s dedicated battery electric vehicle offering
- New-generation RAV4, including a plug-in hybrid variant
- Hybrid version of the Land Cruiser, expanding electrified options in the large SUV segment
Lexus Expands Electrified Portfolio in Argentina
Lexus will also play a significant role in the 2026 rollout, reinforcing Toyota Group’s premium electrification strategy. In May, Lexus is set to introduce the RX BEV along with the IS HEV, combining luxury positioning with battery electric and hybrid technologies.
Later in the year, September will see the arrival of the Lexus ES in both hybrid and electric configurations, giving customers a broader choice of electrified premium sedans.
Planned Lexus launches in 2026 include:
- RX BEV and IS HEV in May
- ES Hybrid and ES BEV in September
Looking Ahead to 2027 Product Introductions
Beyond 2026, Toyota confirmed its medium-term roadmap for Argentina. The next-generation Hilux and the performance-focused GR Corolla are scheduled for launch in 2027, indicating continued investment in both utility and enthusiast-oriented models.
Together, these launches highlight Toyota’s long-term commitment to Argentina, with a clear emphasis on electrification, hybrid technology, and a balanced mix of mass-market and premium vehicles.
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