Quick Takeaways
- Hyundai Motor Malaysia 2026 roadmap introduces performance EVs, CKD SUVs, and a new MPV to strengthen local presence.
- Dealership network to expand from 12 to 25 outlets, reinforcing Hyundai’s long-term Malaysia strategy.
On February 10, 2026, Hyundai Motor Malaysia (HMY) unveiled its Hyundai Motor Malaysia 2026 roadmap, detailing a comprehensive expansion plan that combines high-performance electric vehicles, localized SUV production, entry into a new MPV segment, and accelerated dealership development. The strategy underlines HMY’s objective to deepen its presence in Malaysia through a wider and increasingly localized product lineup. Spanning performance-oriented N models, CKD SUV initiatives, and retail network scaling, the roadmap demonstrates a structured long-term approach to operational growth and enhanced nationwide customer engagement.
In the second quarter of 2026, HMY will roll out the Hyundai Ioniq 5 N and Hyundai Ioniq 6 N, formally introducing Hyundai’s N performance EV range to the Malaysian market. These models are positioned to strengthen the brand’s performance credentials while addressing rising regional demand for high-output electric vehicles. By merging electrification with motorsport-derived engineering, the launches are expected to reinforce Hyundai’s sporty brand identity in Southeast Asia.
Malaysia has previously witnessed Hyundai’s N performance lineage. Under the former distributor Hyundai-Sime Darby Motors, the i30 N entered the market in 2019, and the Ioniq 5 N was showcased prior to HMY assuming principal responsibilities. With the 2026 introductions, HMY is set to officially reassert the N sub-brand, emphasizing performance-focused electrification tailored for Malaysian consumers.
A central component of the Hyundai Motor Malaysia 2026 roadmap is the scaling of domestic assembly operations. During Q2 2026, CKD variants of the Hyundai Tucson and Hyundai Santa Fe are scheduled for launch, advancing HMY’s localization strategy for high-demand SUV models and supporting improved market competitiveness.
Both SUV models will be manufactured alongside the Staria MPV at the Sime Motors Inokom plant in Kulim, Kedah. This initiative reinforces industrial collaboration with Sime Motors while contributing to Malaysia’s broader automotive manufacturing ecosystem. Localized production is also anticipated to enhance supply chain resilience, optimize logistics efficiency, and shorten delivery timelines for end customers.
HMY has indicated plans to introduce a B-segment MPV in the fourth quarter of 2026. Market expectations suggest the Hyundai Stargazer as the likely candidate, although final technical specifications and assembly plans remain unconfirmed.
The planned B-segment MPV introduction aligns with shifting consumer demand toward practical, family-focused vehicles that integrate connectivity, safety systems, and value-driven ownership propositions.
In addition to product portfolio expansion, the Hyundai Motor Malaysia 2026 roadmap outlines a significant increase in retail infrastructure. HMY intends to expand its dealership network from 12 to 25 outlets by the end of 2026.
Through the combined execution of performance EV launches, CKD SUV production, MPV portfolio expansion, and dealership scaling, Hyundai Motor Malaysia is strategically positioning itself for sustained market growth. The 2026 roadmap reflects a balanced approach integrating electrification, localization, and retail strengthening, reinforcing the brand’s long-term ambitions within Malaysia’s automotive sector.
Performance EV Push Under Hyundai Motor Malaysia 2026 Roadmap
In the second quarter of 2026, HMY will roll out the Hyundai Ioniq 5 N and Hyundai Ioniq 6 N, formally introducing Hyundai’s N performance EV range to the Malaysian market. These models are positioned to strengthen the brand’s performance credentials while addressing rising regional demand for high-output electric vehicles. By merging electrification with motorsport-derived engineering, the launches are expected to reinforce Hyundai’s sporty brand identity in Southeast Asia.
N Brand Legacy in Malaysia
Malaysia has previously witnessed Hyundai’s N performance lineage. Under the former distributor Hyundai-Sime Darby Motors, the i30 N entered the market in 2019, and the Ioniq 5 N was showcased prior to HMY assuming principal responsibilities. With the 2026 introductions, HMY is set to officially reassert the N sub-brand, emphasizing performance-focused electrification tailored for Malaysian consumers.
Local Assembly of SUVs Gains Momentum
A central component of the Hyundai Motor Malaysia 2026 roadmap is the scaling of domestic assembly operations. During Q2 2026, CKD variants of the Hyundai Tucson and Hyundai Santa Fe are scheduled for launch, advancing HMY’s localization strategy for high-demand SUV models and supporting improved market competitiveness.
Production at Sime Motors’ Inokom Plant
Both SUV models will be manufactured alongside the Staria MPV at the Sime Motors Inokom plant in Kulim, Kedah. This initiative reinforces industrial collaboration with Sime Motors while contributing to Malaysia’s broader automotive manufacturing ecosystem. Localized production is also anticipated to enhance supply chain resilience, optimize logistics efficiency, and shorten delivery timelines for end customers.
New B-Segment MPV to Broaden Portfolio
HMY has indicated plans to introduce a B-segment MPV in the fourth quarter of 2026. Market expectations suggest the Hyundai Stargazer as the likely candidate, although final technical specifications and assembly plans remain unconfirmed.
- Whether the model will launch as a Completely Built-Up (CBU) import
- Potential transition to local assembly depending on demand
- Competitive positioning within Malaysia’s compact MPV segment
The planned B-segment MPV introduction aligns with shifting consumer demand toward practical, family-focused vehicles that integrate connectivity, safety systems, and value-driven ownership propositions.
Dealership Network Expansion Strategy
In addition to product portfolio expansion, the Hyundai Motor Malaysia 2026 roadmap outlines a significant increase in retail infrastructure. HMY intends to expand its dealership network from 12 to 25 outlets by the end of 2026.
- Greater accessibility across key Malaysian regions
- Improved aftersales support and service coverage
- Stronger brand visibility in competitive urban and semi-urban markets
Through the combined execution of performance EV launches, CKD SUV production, MPV portfolio expansion, and dealership scaling, Hyundai Motor Malaysia is strategically positioning itself for sustained market growth. The 2026 roadmap reflects a balanced approach integrating electrification, localization, and retail strengthening, reinforcing the brand’s long-term ambitions within Malaysia’s automotive sector.
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