Nissan Chile Peru Distribution Strategy Shifts to Astara Partnership

On January 30, Nissan announced an agreement to evolve its business model in Chile and Peru by partnering with the global importer Astara, marking a strategic step in the Nissan Chile Peru distribution strategy. The initiative reflects Nissan’s broader efforts to sharpen focus on core global priorities while strengthening regional execution.
The agreement, signed in December 2025, remains subject to regulatory approval in both countries. Once approved, Astara will assume responsibility for Nissan’s distribution operations in Chile and Peru, drawing on its established local market knowledge and operational capabilities to manage sales and network activities effectively.

Nissan shifts to importer-led distribution model

As part of this transition, Chile and Peru will be integrated into Nissan’s Importers Business Unit, commonly referred to as NIBU. This structure oversees importer partnerships across more than 30 global markets and supports consistent operational standards while enabling regional flexibility.

Focus on global priorities and local execution

Under the Nissan Chile Peru distribution strategy, Nissan will redirect its global resources toward product development, advanced technologies, brand building, and customer experience initiatives. Local scale, execution, and market responsiveness will be handled by a strategic partner with regional expertise.

Astara partnership aims to boost competitiveness

Both Nissan and Astara highlighted that this importer-based model has demonstrated strong results in other regions, including Europe. The companies emphasized that the approach has delivered operational efficiency, cost synergies, and improved agility in competitive automotive markets.
The transition is expected to reinforce Nissan’s competitiveness in Chile and Peru by combining global brand strength with localized market execution. By aligning with Astara, Nissan aims to create a more resilient and responsive distribution framework while maintaining long-term strategic control over its brand and product direction.