Quick Takeaways
- India’s electric passenger vehicle market hit an all-time high in 2025, driven by strong mass-market adoption and aggressive new model launches.
- Competitive intensity reshaped market shares as legacy leaders faced rapid scale-up from newer and diversified EV portfolios.
India electric passenger vehicle sales 2025 Tata Motors reached an unprecedented milestone, with total volumes crossing 1.76 lakh units, marking a sharp 77 percent year-on-year rise. Demand remained strong across mass-market electric SUVs and MPVs, supported by frequent product launches, even as competitive intensity increased across price segments.
Overall electric passenger vehicle volumes expanded by nearly 76,800 units compared with 2024, reflecting a broader shift toward electrified mobility. Luxury electric vehicles also recorded their highest-ever volumes, with BMW retaining leadership in the premium segment.
Monthly momentum highlights India electric passenger vehicle sales 2025 Tata Motors
Sales performance remained resilient through most of the year, with 11 months exceeding the 11,000-unit mark. October emerged as the strongest month, setting a new monthly record. Although demand moderated slightly toward the end of the year after GST reductions on ICE vehicles, overall electric volumes stayed well ahead of last year’s levels.
Key monthly trends included:
New model introductions played a decisive role, with electric vehicles accounting for more than 40 percent of all new passenger vehicle launches during the year.
Carmaker performance reshapes market shares
The competitive landscape evolved significantly in 2025, as newer entrants and expanded portfolios altered market positions.
Tata Motors retained its top position with 70,004 units sold, registering 13 percent growth. However, its market share declined sharply as rivals scaled up faster. Established models such as the Nexon EV, Tiago EV and Punch EV remained volume drivers, while the Harrier EV provided incremental support amid rising competition.
JSW MG Motor India emerged as the fastest-growing mainstream brand, posting 136 percent growth to 51,387 units. The Windsor EV led volumes, while premium offerings like the M9 and Cyberster strengthened its presence at the higher end, helping the brand cross one lakh cumulative EV sales.
Mahindra climbed to third place with a 369 percent surge to 33,513 units. Growth was driven by born-electric SUVs such as the BE 6 and XEV 9e, followed by the three-row XEV 9S, which introduced larger battery options and features typically seen in higher segments.
Expanding portfolios drive mid-table gains
Hyundai moved up the rankings with 6,726 units, supported by the launch of the Creta Electric. While demand did not fully match the popularity of its ICE counterpart, Hyundai still quadrupled its market share year-on-year.
BYD recorded 5,402 units, up 88 percent, despite operating with imported models and a limited retail footprint. Sales were supported by products such as the Atto 3, Seal and eMax7.
Kia posted a sharp rise to 2,730 units, largely driven by the Carens Clavis EV MPV, while premium imports like the EV6 and EV9 remained niche offerings.
Luxury EV segment posts best-ever year
Luxury electric vehicle sales climbed 78 percent to 5,116 units, the segment’s highest annual tally so far. Mercedes-Benz followed BMW closely, supported by steady demand for models including the EQA, EQB and EQS.
Other luxury brands delivered mixed outcomes:
Meanwhile, Stellantis experienced a steep decline due to limited product appeal, while new entrant Vinfast began scaling operations with locally assembled electric SUVs and announced further launches for 2026.
Overall electric passenger vehicle volumes expanded by nearly 76,800 units compared with 2024, reflecting a broader shift toward electrified mobility. Luxury electric vehicles also recorded their highest-ever volumes, with BMW retaining leadership in the premium segment.
Monthly momentum highlights India electric passenger vehicle sales 2025 Tata Motors
Sales performance remained resilient through most of the year, with 11 months exceeding the 11,000-unit mark. October emerged as the strongest month, setting a new monthly record. Although demand moderated slightly toward the end of the year after GST reductions on ICE vehicles, overall electric volumes stayed well ahead of last year’s levels.
Key monthly trends included:
- Sustained growth from April onward, with triple-digit YoY gains in mid-2025
- Peak sales of over 19,000 units in October
- Consistent traction despite late-year market softness
New model introductions played a decisive role, with electric vehicles accounting for more than 40 percent of all new passenger vehicle launches during the year.
Carmaker performance reshapes market shares
The competitive landscape evolved significantly in 2025, as newer entrants and expanded portfolios altered market positions.
Tata Motors retained its top position with 70,004 units sold, registering 13 percent growth. However, its market share declined sharply as rivals scaled up faster. Established models such as the Nexon EV, Tiago EV and Punch EV remained volume drivers, while the Harrier EV provided incremental support amid rising competition.
JSW MG Motor India emerged as the fastest-growing mainstream brand, posting 136 percent growth to 51,387 units. The Windsor EV led volumes, while premium offerings like the M9 and Cyberster strengthened its presence at the higher end, helping the brand cross one lakh cumulative EV sales.
Mahindra climbed to third place with a 369 percent surge to 33,513 units. Growth was driven by born-electric SUVs such as the BE 6 and XEV 9e, followed by the three-row XEV 9S, which introduced larger battery options and features typically seen in higher segments.
Expanding portfolios drive mid-table gains
Hyundai moved up the rankings with 6,726 units, supported by the launch of the Creta Electric. While demand did not fully match the popularity of its ICE counterpart, Hyundai still quadrupled its market share year-on-year.
BYD recorded 5,402 units, up 88 percent, despite operating with imported models and a limited retail footprint. Sales were supported by products such as the Atto 3, Seal and eMax7.
Kia posted a sharp rise to 2,730 units, largely driven by the Carens Clavis EV MPV, while premium imports like the EV6 and EV9 remained niche offerings.
Luxury EV segment posts best-ever year
Luxury electric vehicle sales climbed 78 percent to 5,116 units, the segment’s highest annual tally so far. Mercedes-Benz followed BMW closely, supported by steady demand for models including the EQA, EQB and EQS.
Other luxury brands delivered mixed outcomes:
- Volvo saw a modest decline in volumes
- Tesla entered the market with the Model Y and posted initial traction
- Rolls-Royce recorded rising interest in its first electric model
Meanwhile, Stellantis experienced a steep decline due to limited product appeal, while new entrant Vinfast began scaling operations with locally assembled electric SUVs and announced further launches for 2026.
Industry reports & Public disclosures | GAI Analysis
Click above to visit the official source.
Share: