TVS Motor Company NTORQ 150 Hyper Sport Scooter Campaign Launched

TVS Motor Company NTORQ 150 became the focus of a new television campaign positioning the model as India’s first 150cc Hyper Sport Scooter. The campaign is designed to connect with young riders who prioritise performance, technology, and bold styling in everyday urban commuting while reinforcing the brand’s racing-inspired credentials.
The TVS NTORQ 150 delivers rapid acceleration, reaching 0 to 60 km/h in just 6.3 seconds. Engineered to stand out in the 150cc segment, the scooter is equipped with advanced rider-focused technologies that enhance both speed and safety, making it one of the most performance-driven scooters currently available in the Indian market.
TVS Motor Company NTORQ 150 Performance and Technology Focus
Built for riders seeking a sport-oriented experience, the TVS Motor Company NTORQ 150 integrates race-derived engineering with intelligent electronic systems. With more than 10 PS of power, the scooter is positioned as the fastest offering in its category while maintaining everyday usability.
Key performance and safety highlights include:

• Race and street riding modes for adaptive performance
• Traction control to enhance stability
• Anti-lock braking system for improved braking confidence
• Lightweight construction for sharper acceleration and control

Hyper Mindset Drives the Creative Direction
The new commercial presents the TVS Motor Company NTORQ 150 through a “Hyper Mindset” narrative, visually blending racetrack aggression with street-level realism. The film highlights the scooter’s sharp design language, connected technology, and race-bred dynamics, portraying each ride as an intense and competitive experience rather than routine mobility.
TVS Motor Company Strengthens Youth-Centric Brand Identity
According to senior leadership at TVS Motor Company, the NTORQ brand has evolved into a strong symbol of youth culture, combining performance, attitude, and emotional connection. Years of racing success have shaped the NTORQ lineage, and the 150cc version elevates that heritage with higher power output and more advanced electronics.
The campaign reinforces the idea that the TVS Motor Company NTORQ 150 is not only about specifications but about mindset, encouraging riders to approach every journey with confidence, control, and competitive spirit.
NTORQ Brand Legacy and Innovation
Since its introduction in 2018, the NTORQ brand has consistently delivered segment-first innovations. These include India’s first Bluetooth-connected scooter, early adoption of higher power output in the category, and globally recognised collaborations that enhanced brand visibility among Gen Z riders. The NTORQ range quickly established itself as a preferred option for young consumers seeking a balance of technology and performance.
Creative Vision Behind the Campaign
The campaign’s creative execution focuses on transforming the emotional intensity of riding the TVS Motor Company NTORQ 150 into a cinematic narrative. By merging racing visuals with everyday street scenarios, the film aims to make viewers feel the aggression, thrill, and control that define the scooter’s riding character, rather than merely listing features.
TVS Motor Company continues to operate as a global manufacturer of two- and three-wheeler vehicles, strengthening its performance-oriented portfolio while appealing to evolving rider expectations across markets