Zhiji Auto electric vehicles expand Middle East and North Africa markets with IM5 and IM6 launch

On February 5, Zhiji Auto announced the overseas launch of its Zhiji Auto electric vehicles lineup with the debut of the IM5 and IM6 models in the United Arab Emirates and Tunisia. The move marks a significant step in the brand’s global expansion strategy, targeting fast-growing premium electric vehicle markets across the Middle East and North Africa.

Zhiji Auto electric vehicles debut in the UAE

In the UAE, the IM5, known internationally as the overseas version of the Zhiji L6, has been officially introduced to local consumers. Following the opening of its flagship showroom in Dubai, Zhiji Auto is planning a new flagship showroom in Abu Dhabi to support brand visibility, customer engagement, and long-term market growth.

Delivery timeline and product positioning

Mass deliveries of the IM5 and IM6 are scheduled to begin in March and April this year. Alongside the IM LS7, the expanding portfolio is positioned to offer customers a comprehensive pure electric mobility experience that blends advanced technology, intelligent features, and premium design standards.

North Africa expansion strengthens regional strategy

The official entry of Zhiji Auto electric vehicles into Tunisia represents another strategic milestone after the brand’s earlier expansion into Egypt. This move reinforces Zhiji Auto’s commitment to deepening its North African presence while addressing rising demand for high-end electric vehicles in the region. By linking the Tunisian market with its operations in the UAE, Zhiji Auto aims to establish a coordinated north–south regional strategy. This approach is designed to enhance market penetration, improve operational synergies, and strengthen overall brand influence across the Middle East and North Africa, supporting the company’s broader international growth ambitions.