Mitsubishi Motors Vietnam Sales Surge 193.6% YoY to 5,039 Units in January 2026

On February 13, 2026, Mitsubishi Motors Vietnam confirmed that Mitsubishi Motors Vietnam sales totaled 5,039 units in January 2026, representing a substantial 193.6% year-on-year rise from 1,716 units recorded in January 2025. This robust year-opening performance underscores the company?s accelerating traction in the Vietnam automotive market, backed by a diversified lineup spanning MPV, SUV, pickup, and sedan categories. The January 2026 sales outcome places the automaker among the stronger growth contributors within Vietnam?s passenger vehicle sector.

Mitsubishi Motors Vietnam sales driven by Xpander and Xforce

The Mitsubishi Xpander sales figure led the brand?s overall January 2026 performance, with 1,938 units delivered during the month. The model maintained its dominance in the ICE MPV segment, continuing to appeal to family users and fleet customers seeking practicality and operating efficiency. Sustained demand for the Xpander remains central to Mitsubishi Motors Vietnam sales expansion, reflecting its competitive positioning and established brand equity in the multi-purpose vehicle space.

Strong positioning in ICE MPV segment

The Xpander?s continued leadership in the ICE MPV segment highlights its reputation for interior space optimization, cost-effective ownership, and everyday usability. In a price-sensitive and utility-driven Vietnam automotive market, the model consistently secures strong monthly volumes. Its January 2026 sales contribution formed a substantial proportion of overall Mitsubishi Motors Vietnam sales, reinforcing its standing as a segment benchmark.
The Mitsubishi Xforce sales performance was equally notable, reaching 1,666 units in January 2026. Competing in the ICE B-SUV segment, the Xforce sustained healthy retail momentum as customer preferences increasingly shift toward compact SUVs suited for urban mobility and lifestyle-oriented usage. Its stable monthly volumes enhanced the brand?s SUV portfolio strength and broadened the January 2026 sales composition.

Broader portfolio supports January 2026 sales growth

In addition to its flagship MPV and B-SUV offerings, Mitsubishi Motors Vietnam sales were reinforced by contributions from other models across strategically important segments. This balanced product mix enabled the company to address varied consumer requirements, spanning personal transportation and light commercial applications within the Vietnam automotive market.

Model-wise breakdown of January 2026 sales

The detailed sales distribution for January 2026 is as follows:

Model	January 2026 Units
Xpander	1,938
Xforce	1,666
Destinator SUV	818
Triton pickup	442
Attrage sedan	175

The Destinator SUV posted 818 units, while Mitsubishi Triton sales reached 442 units within the pickup category. Mitsubishi Attrage sales stood at 175 units in the sedan segment. Taken together, these nameplates strengthened overall January 2026 sales results and demonstrated the effectiveness of a multi-segment portfolio strategy in sustaining Mitsubishi Motors Vietnam sales growth.

February 2026 promotion to sustain Mitsubishi Motors Vietnam sales momentum

To preserve growth momentum in the Vietnam automotive market, Mitsubishi Motors Vietnam, along with its authorized dealer network, rolled out a February 2026 promotional campaign. The initiative features targeted incentives and customer-oriented benefits aimed at supporting purchase decisions across the lineup. Such measures are anticipated to enhance showroom engagement and further reinforce Mitsubishi Motors Vietnam sales performance in the upcoming months, building upon the strong January 2026 sales foundation and ongoing demand for the Xpander, Xforce, and other core models.