Quick Takeaways
- ROX Motor secures regulatory clearance in Russia, unlocking commercial entry for the ADAMAS SUV.
- The REEV-based ADAMAS combines long WLTC range with localized production to strengthen regional positioning.
On December 22, ROX Motor confirmed that it has secured ROX ADAMAS SUV VTA approval in Russia, validating full compliance with applicable technical regulations and formally enabling sales and distribution in the Russian market. The certification marks a key regulatory milestone and positions the brand for its next phase of market expansion.
ROX ADAMAS SUV VTA Approval in Russia Confirms REEV Compliance
The ROX ADAMAS SUV is built on advanced range-extended electric vehicle architecture, combining electric driving with onboard energy generation to extend usability. Under the WLTC cycle, the model delivers a driving range of up to 1,226 kilometers, supporting long-distance use without compromising efficiency or performance.
Mitsubishi Motor-Generator Enhances Efficiency and Reliability
A newly developed Mitsubishi motor-generator is integrated into the powertrain, designed to improve operational reliability while lowering fuel consumption. The system maintains consistent power delivery, supporting smoother performance across varying driving conditions and aligning with efficiency-focused regulatory expectations.
Key technical highlights include:
Italian Design Language and Localized Production Strategy
The ROX ADAMAS SUV features a clean Italian design developed by Pininfarina, emphasizing balanced proportions and modern aesthetics. It will also become the first ROX Motor vehicle to be localized in Russia, reflecting a long-term commitment to the regional market.
Production will initially begin with semi knocked-down assembly. Over time, ROX Motor plans to increase local sourcing, transitioning toward completely knocked-down assembly supported by Russian suppliers by 2026. This phased approach is intended to strengthen supply chain resilience and manufacturing localization.
Market Launch Timeline and Next Steps
Details related to pricing and available configurations are scheduled to be announced in the first quarter of 2026. With regulatory clearance now secured, ROX Motor is positioned to advance commercial preparations and establish the ROX ADAMAS SUV as a competitive offering in the Russian SUV segment.
ROX ADAMAS SUV VTA Approval in Russia Confirms REEV Compliance
The ROX ADAMAS SUV is built on advanced range-extended electric vehicle architecture, combining electric driving with onboard energy generation to extend usability. Under the WLTC cycle, the model delivers a driving range of up to 1,226 kilometers, supporting long-distance use without compromising efficiency or performance.
Mitsubishi Motor-Generator Enhances Efficiency and Reliability
A newly developed Mitsubishi motor-generator is integrated into the powertrain, designed to improve operational reliability while lowering fuel consumption. The system maintains consistent power delivery, supporting smoother performance across varying driving conditions and aligning with efficiency-focused regulatory expectations.
Key technical highlights include:
- Range-extended electric vehicle configuration
- WLTC-rated range of up to 1,226 km
- Optimized fuel usage without power loss
- Enhanced system durability through advanced motor-generator technology
Italian Design Language and Localized Production Strategy
The ROX ADAMAS SUV features a clean Italian design developed by Pininfarina, emphasizing balanced proportions and modern aesthetics. It will also become the first ROX Motor vehicle to be localized in Russia, reflecting a long-term commitment to the regional market.
Production will initially begin with semi knocked-down assembly. Over time, ROX Motor plans to increase local sourcing, transitioning toward completely knocked-down assembly supported by Russian suppliers by 2026. This phased approach is intended to strengthen supply chain resilience and manufacturing localization.
Market Launch Timeline and Next Steps
Details related to pricing and available configurations are scheduled to be announced in the first quarter of 2026. With regulatory clearance now secured, ROX Motor is positioned to advance commercial preparations and establish the ROX ADAMAS SUV as a competitive offering in the Russian SUV segment.
Company Press Release
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