Quick Takeaways
- Samsung Display OLED panels Zeekr 9X strengthen premium in-vehicle display competition
- Advanced OLED displays enhance cabin experience in Geely’s flagship electric SUV
Several South Korean media outlets have reported that Samsung Display will supply three types of organic light-emitting diode panels for a flagship electric SUV from Geely’s premium electric vehicle brand, the Zeekr 9X. The move reinforces Samsung Display’s growing presence in high-end automotive display solutions.
The supply package includes a 16-inch center information display, a 16-inch passenger information display, and a 17-inch rear seat entertainment system. These displays are designed to support a premium digital cockpit experience aligned with the positioning of the Zeekr 9X in the luxury electric SUV segment.
Large OLED Displays Designed for Independent Operation
The center and passenger information displays feature expansive screens with thin bezels and True Black performance, delivering high contrast and visual clarity. Both displays are capable of operating independently, enabling customized content and interaction for the driver and front passenger without interference.
This independent display functionality reflects a broader industry shift toward personalized in-vehicle interfaces, particularly in premium electric SUVs where digital differentiation is becoming a key purchasing factor.
Wing-Style Sliding Screen Enhances Rear-Seat Visibility
The 17-inch rear seat entertainment system is mounted on the vehicle ceiling and incorporates a Wing-Style Sliding Screen system. Using rails positioned on both sides of the interior, the screen can be moved vertically by up to 88 cm between the second and third rows.
This adjustable design addresses a long-standing limitation of fixed rear displays in three-row, six-seater SUVs, where passengers in the third row often face restricted visibility. The sliding mechanism ensures improved viewing angles across multiple seating positions.
Expanding Collaboration Between Samsung Display and Zeekr
Samsung Display first began supplying OLED panels to Zeekr in 2024 for the Zeekr 009. Since that initial project, the two companies have continued to strengthen their cooperative relationship as Zeekr expands its premium electric vehicle lineup.
The inclusion of Samsung Display OLED panels in the Zeekr 9X highlights the increasing demand for advanced display technologies in next-generation electric SUVs and underscores the strategic importance of high-quality in-cabin digital experiences for premium EV brands.
The supply package includes a 16-inch center information display, a 16-inch passenger information display, and a 17-inch rear seat entertainment system. These displays are designed to support a premium digital cockpit experience aligned with the positioning of the Zeekr 9X in the luxury electric SUV segment.
Large OLED Displays Designed for Independent Operation
The center and passenger information displays feature expansive screens with thin bezels and True Black performance, delivering high contrast and visual clarity. Both displays are capable of operating independently, enabling customized content and interaction for the driver and front passenger without interference.
This independent display functionality reflects a broader industry shift toward personalized in-vehicle interfaces, particularly in premium electric SUVs where digital differentiation is becoming a key purchasing factor.
Wing-Style Sliding Screen Enhances Rear-Seat Visibility
The 17-inch rear seat entertainment system is mounted on the vehicle ceiling and incorporates a Wing-Style Sliding Screen system. Using rails positioned on both sides of the interior, the screen can be moved vertically by up to 88 cm between the second and third rows.
This adjustable design addresses a long-standing limitation of fixed rear displays in three-row, six-seater SUVs, where passengers in the third row often face restricted visibility. The sliding mechanism ensures improved viewing angles across multiple seating positions.
Expanding Collaboration Between Samsung Display and Zeekr
Samsung Display first began supplying OLED panels to Zeekr in 2024 for the Zeekr 009. Since that initial project, the two companies have continued to strengthen their cooperative relationship as Zeekr expands its premium electric vehicle lineup.
The inclusion of Samsung Display OLED panels in the Zeekr 9X highlights the increasing demand for advanced display technologies in next-generation electric SUVs and underscores the strategic importance of high-quality in-cabin digital experiences for premium EV brands.
Company Press Release
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