Proton sales target 2026 raised to 200,000 units on EV and export push

On January 28, 2026, Proton announced an upward revision of its sales ambitions, raising the Proton sales target 2026 from 180,000 units to 200,000 units. The revised goal represents a 26% increase over the 157,976 units delivered in 2025 and signals significantly accelerated growth expectations supported by domestic demand and overseas markets.

Higher sales ambitions backed by core models

To achieve the higher Proton sales target 2026, the company is reinforcing the role of its volume drivers while sharpening brand positioning across segments. The Saga continues to be positioned as Malaysia’s top-selling passenger car, anchoring overall volumes with consistent demand.

Passenger car leadership focus

The strategy around Saga reflects Proton’s intent to defend and expand its presence in the mass-market passenger car space, where affordability, brand recognition, and nationwide reach remain critical to sustaining annual growth targets.

Electrification and brand expansion strategy

Alongside conventional models, electrification plays a central role in meeting the Proton sales target 2026. Proton aims to establish Proton eMas as the leading EV brand in Malaysia, while positioning the eMas 7 as the country’s best-selling PHEV, strengthening its footprint in electrified mobility.

Role of EVs and PHEVs in growth

The dual focus on EVs and PHEVs allows Proton to address varying customer adoption curves, balancing affordability and range confidence while building scale in the emerging Malaysia EV market.

Long-term growth outlook and market leadership goals

Looking beyond 2026, Proton expects sales to exceed 227,000 units in 2027, marking the highest annual volume in its history. The company has also set a clear objective to become Malaysia’s top-selling automotive brand by 2029, overtaking Perodua through sustained volume growth and portfolio expansion.

“30+30+30 by 2030” roadmap

Proton reaffirmed its “30+30+30 by 2030” strategy, targeting 330,000 annual sales with 30% coming from electrified vehicles, 30% from exports, and a presence across 30 overseas markets. This roadmap underpins the broader ambition behind the Proton sales target 2026 and its trajectory toward long-term regional competitiveness.