Jeep India Expansion Strategy: Jeep 2.0 Targets 90% Localization, New Models, Exports

On January 30, Jeep announced its Strategic Plan Jeep 2.0, outlining a long-term roadmap that places India at the core of its Asia Pacific ambitions. The Jeep India expansion strategy is built around reinforcing brand heritage, off-road capability, and desirability, while accelerating product momentum and elevating the ownership experience through localization, exports, and aftersales investments.
Jeep 2.0 roadmap sharpens focus on localization and manufacturing strength
A central pillar of the Jeep India expansion strategy is deep localization at the Ranjangaon manufacturing facility. Jeep aims to raise localization levels to 90%, compared with the current 65–70%, improving cost competitiveness and strengthening supply-chain resilience. The Ranjangaon plant has an installed annual capacity of 160,000 vehicles, supporting both domestic demand and export growth.
New product launches and refreshed portfolio from 2027
Jeep confirmed plans to introduce new models in India starting in 2027, while continuing to refresh its existing lineup through special editions. This phased approach is intended to keep the brand relevant, enhance showroom traction, and align India-made products with global Jeep portfolios across right-hand-drive markets.
Exports from India to expand beyond current markets
Exports remain a key growth lever under the Jeep India expansion strategy. Vehicles produced at Ranjangaon will be supplied to markets across Africa and North America, in addition to ongoing exports of the Compass, Meridian, and Commander to Japan, Australia, and New Zealand. This positions India as a critical global manufacturing hub for the brand.
Leadership perspective on long-term commitment
Shailesh Hazela, CEO & Managing Director, Stellantis India, said:
"Jeep's 85-year legacy is built on authenticity and adventure. Strategic Plan Jeep 2.0 lays out how we will sharpen our product strategy and strengthen the customer experience year after year, driven by deeper localization, global product alignment, expanding our vehicle offerings, and programs that deliver real value. We are equally focused on taking care of our existing customers, ensuring they receive the support, service, and confidence they expect from Jeep. Success in India demands resilience and long-term commitment, and we are investing with that clarity to ensure Jeep remains a brand of pride and desirability."
Aftersales and ownership experience take center stage
To strengthen customer confidence, Jeep is enhancing its aftersales ecosystem through the Confidence 7 program. Key initiatives under this umbrella include:

• Pre-maintenance Program

• Jeep Assured Buyback Program

• Multiyear Extended Warranty Program

These measures are designed to reduce ownership costs, improve transparency, and reinforce long-term customer trust.
Building a strong Jeep owner community in India
Jeep is targeting a community of 100,000 owners in India, supported by engagement platforms such as Jeep Trails and Camp Jeep. The brand currently operates in 70 cities with more than 85 sales and service touchpoints nationwide, underlining its expanding retail and service footprint.
Limited editions and current India lineup
Brand desirability continues to be driven by special products. In 2025, the Limited-Edition Jeep Wrangler Willys 41 sold out within seven days, and the brand also introduced the Anniversary Limited Edition Grand Cherokee. Jeep’s India lineup includes the Wrangler, Compass, Meridian, and Grand Cherokee, making India the first market outside North America to locally manufacture four Jeep models for domestic sales and exports to right-hand-drive regions.