Quick Takeaways
- Mahindra is pushing segment-first digital and ADAS technologies aggressively into an ICE SUV.
- The pricing and feature strategy clearly targets rapid scale-up in India’s premium mid-size SUV segment.
Recently, Mahindra & Mahindra, India’s largest SUV manufacturer by revenue, introduced the Mahindra XUV 7XO in the Indian market at an introductory ex-showroom price ranging from ₹13.66 lakh to ₹22.47 lakh. This special pricing applies exclusively to the first 40,000 units, signaling a strategic push to accelerate early demand in the competitive premium SUV segment.
The Mahindra XUV 7XO is offered in six variants and brings a coast-to-coast triple-screen setup as standard from the entry-level version. Test drives have commenced immediately, while bookings and deliveries are scheduled to begin from 14 January, positioning the model as a strong contender in the mid-size SUV category.
Mahindra XUV 7XO Introduces Industry-First Technologies
The Mahindra XUV 7XO debuts several technologies that the company claims are firsts for the Indian automotive market. A key highlight is the DAVINCI suspension system, a valve-based damping technology making its global production debut. This system is designed to deliver improved ride comfort and stability across varied driving conditions.
Every variant comes equipped with a 31.24 cm coast-to-coast triple HD screen layout, marking the first time such a display configuration has been offered in an internal combustion engine SUV in India. Notably, this feature is standard even on the base AX variant.
Advanced Digital Architecture and In-Car Experience
Powering the infotainment and connected features is the Qualcomm Snapdragon SA8155P chipset, integrated into Mahindra’s ADRENOX+ system. According to the company, this is the first deployment of this chipset in an ICE vehicle in the Indian market.
Audio and visual performance is enhanced through a 16-speaker Harman Kardon sound system with Dolby Atmos and Dolby Vision support, creating a premium in-cabin entertainment environment. The vehicle also offers Level 2 ADAS with Dynamic Visualization, enabling 17 advanced driver assistance functions.
Variant Lineup and Pricing Overview
The Mahindra XUV 7XO is available in AX, AX3, AX5, AX7, AX7T, and AX7L trims, with both six- and seven-seat configurations depending on the variant. Automatic transmission options are priced ₹1.45 lakh higher than manual versions, while the all-wheel-drive system commands an additional ₹2.45 lakh.
Pricing for the AX3 and AX5 variants ranges between ₹16.02–₹16.49 lakh and ₹17.52–₹17.99 lakh respectively. The AX7 lineup starts at ₹18.48 lakh, with the top-end AX7L diesel automatic variant priced at ₹24.11 lakh.
Exterior Styling and Design Philosophy
The exterior design of the Mahindra XUV 7XO reflects a blend of muscular SUV proportions and refined detailing. The front fascia features an all-new full-width grille with piano black elements and jewel-inspired accents, complemented by Bi-LED projector headlamps with integrated DRLs.
Powertrain Options and Driving Dynamics
The Mahindra XUV 7XO is offered with two engine choices: a 2.0-litre mStallion TGDi petrol engine and a 2.2-litre mHawk diesel engine. Both engines are paired with either a six-speed manual gearbox or a six-speed torque converter automatic transmission.
Mahindra claims the petrol manual variant accelerates from 0 to 60 km/h in under five seconds. The suspension setup includes a McPherson strut at the front and a multi-link independent rear suspension with frequency-selective damping. Drive modes include Zip, Zap, Zoom, and a customizable option.
Interior Comfort and Connected Features
Inside, the cabin offers six-way powered front seats, including a four-way electrically adjustable co-driver seat marketed as boss mode. Both front and rear seats are ventilated, supported by high-density foam cushioning for enhanced comfort.
The interior also features dual-zone automatic climate control with a quiet mode, an acoustic solar windscreen, retractable rear sunshades, and an Intelli Command Centre. Technology highlights include a 540-degree surround view camera with recording capability, walk-away locking, and 93 connected features accessible through the Adrenox app.
Comprehensive Safety Package
Safety remains a core focus for the Mahindra XUV 7XO, which offers over 120 safety features, with 75 provided as standard across all variants. Standard equipment includes six airbags, electronic stability program with EBD, and hill descent control.
Higher trims add a seventh airbag, extending curtain coverage to the third row. Additional safety technologies include Level 2 ADAS, driver drowsiness detection, electrochromic IRVM, electronic parking brake with auto hold, high beam assist, and intelligent tyre pressure monitoring. The vehicle has been engineered to target a five-star Bharat NCAP rating.
Building on the success of its predecessor with over 300,000 customers since 2021, the Mahindra XUV 7XO represents the brand’s continued focus on advanced technology, performance, and premium SUV capability tailored for evolving Indian consumer expectations.
The Mahindra XUV 7XO is offered in six variants and brings a coast-to-coast triple-screen setup as standard from the entry-level version. Test drives have commenced immediately, while bookings and deliveries are scheduled to begin from 14 January, positioning the model as a strong contender in the mid-size SUV category.
Mahindra XUV 7XO Introduces Industry-First Technologies
The Mahindra XUV 7XO debuts several technologies that the company claims are firsts for the Indian automotive market. A key highlight is the DAVINCI suspension system, a valve-based damping technology making its global production debut. This system is designed to deliver improved ride comfort and stability across varied driving conditions.
Every variant comes equipped with a 31.24 cm coast-to-coast triple HD screen layout, marking the first time such a display configuration has been offered in an internal combustion engine SUV in India. Notably, this feature is standard even on the base AX variant.
Advanced Digital Architecture and In-Car Experience
Powering the infotainment and connected features is the Qualcomm Snapdragon SA8155P chipset, integrated into Mahindra’s ADRENOX+ system. According to the company, this is the first deployment of this chipset in an ICE vehicle in the Indian market.
Audio and visual performance is enhanced through a 16-speaker Harman Kardon sound system with Dolby Atmos and Dolby Vision support, creating a premium in-cabin entertainment environment. The vehicle also offers Level 2 ADAS with Dynamic Visualization, enabling 17 advanced driver assistance functions.
Variant Lineup and Pricing Overview
The Mahindra XUV 7XO is available in AX, AX3, AX5, AX7, AX7T, and AX7L trims, with both six- and seven-seat configurations depending on the variant. Automatic transmission options are priced ₹1.45 lakh higher than manual versions, while the all-wheel-drive system commands an additional ₹2.45 lakh.
Pricing for the AX3 and AX5 variants ranges between ₹16.02–₹16.49 lakh and ₹17.52–₹17.99 lakh respectively. The AX7 lineup starts at ₹18.48 lakh, with the top-end AX7L diesel automatic variant priced at ₹24.11 lakh.
Exterior Styling and Design Philosophy
The exterior design of the Mahindra XUV 7XO reflects a blend of muscular SUV proportions and refined detailing. The front fascia features an all-new full-width grille with piano black elements and jewel-inspired accents, complemented by Bi-LED projector headlamps with integrated DRLs.
- Additional exterior highlights include diamond-pattern LED taillamps, R19 diamond-cut alloy wheels, electric flush door handles, a panoramic Skyroof, and distinctive ice-cube fog lamps with cornering functionality.
Powertrain Options and Driving Dynamics
The Mahindra XUV 7XO is offered with two engine choices: a 2.0-litre mStallion TGDi petrol engine and a 2.2-litre mHawk diesel engine. Both engines are paired with either a six-speed manual gearbox or a six-speed torque converter automatic transmission.
Mahindra claims the petrol manual variant accelerates from 0 to 60 km/h in under five seconds. The suspension setup includes a McPherson strut at the front and a multi-link independent rear suspension with frequency-selective damping. Drive modes include Zip, Zap, Zoom, and a customizable option.
Interior Comfort and Connected Features
Inside, the cabin offers six-way powered front seats, including a four-way electrically adjustable co-driver seat marketed as boss mode. Both front and rear seats are ventilated, supported by high-density foam cushioning for enhanced comfort.
The interior also features dual-zone automatic climate control with a quiet mode, an acoustic solar windscreen, retractable rear sunshades, and an Intelli Command Centre. Technology highlights include a 540-degree surround view camera with recording capability, walk-away locking, and 93 connected features accessible through the Adrenox app.
Comprehensive Safety Package
Safety remains a core focus for the Mahindra XUV 7XO, which offers over 120 safety features, with 75 provided as standard across all variants. Standard equipment includes six airbags, electronic stability program with EBD, and hill descent control.
Higher trims add a seventh airbag, extending curtain coverage to the third row. Additional safety technologies include Level 2 ADAS, driver drowsiness detection, electrochromic IRVM, electronic parking brake with auto hold, high beam assist, and intelligent tyre pressure monitoring. The vehicle has been engineered to target a five-star Bharat NCAP rating.
Building on the success of its predecessor with over 300,000 customers since 2021, the Mahindra XUV 7XO represents the brand’s continued focus on advanced technology, performance, and premium SUV capability tailored for evolving Indian consumer expectations.
Industry reports & Public disclosures | GAI Analysis
Click above to visit the official source.
Share: