Quick Takeaways
- The Foxconn Bria marks Foxtron’s first independently developed EV brand, debuting publicly at a major regional auto show.
- The model targets the urban-to-premium EV segment with multiple drivetrain configurations and an export-oriented strategy.
On December 31, the organizer of the Taipei Auto Show confirmed that the Foxconn Bria electric vehicle will make its public debut at the Taipei Auto Show 2026. Bria is positioned as a new electric mobility offering with multiple configurations aimed at urban and premium EV buyers.
The Foxconn Bria electric vehicle is offered in three variants—Elegant, Emerge, and Pioneer—covering both single-motor and dual-motor setups. Pricing ranges from TWD 899,000 to TWD 1,149,000, placing the model in a competitive bracket within the regional electric vehicle market.
Foxconn Bria Electric Vehicle Variants and Pricing
The Bria lineup is designed to address different customer expectations while maintaining a unified platform approach.
Bria as Foxtron’s First Independent EV Brand
The Bria model was officially released on December 25 by Foxtron Vehicle Technologies Co., Ltd., a joint venture between Hon Hai Technology Group and Yulon Motor Co., Ltd.
Bria represents Foxtron’s first independently developed electric vehicle brand.
According to the company, Bria is planned as the first EV brand to be established in Taiwan, unveiled locally, and subsequently introduced to overseas markets, reflecting a clear export-oriented strategy.
Technology Focus and In-House Development
Foxtron highlighted that the Foxconn Bria electric vehicle benefits from in-house research and development across key vehicle domains. These include chassis engineering, vehicle body architecture, and a software-defined electronic and electrical platform.
By integrating Taiwan’s strengths in ICT and artificial intelligence, Bria is expected to support faster iteration cycles and closer alignment with evolving market demands. The brand also serves as a learning platform, enabling Foxtron to better understand real-world customer requirements through direct market engagement.
The Foxconn Bria electric vehicle is offered in three variants—Elegant, Emerge, and Pioneer—covering both single-motor and dual-motor setups. Pricing ranges from TWD 899,000 to TWD 1,149,000, placing the model in a competitive bracket within the regional electric vehicle market.
Foxconn Bria Electric Vehicle Variants and Pricing
The Bria lineup is designed to address different customer expectations while maintaining a unified platform approach.
- Elegant: Single-motor configuration focused on efficiency
- Emerge: Single-motor variant with enhanced feature positioning
- Pioneer: Dual-motor setup targeting higher performance needs
Bria as Foxtron’s First Independent EV Brand
The Bria model was officially released on December 25 by Foxtron Vehicle Technologies Co., Ltd., a joint venture between Hon Hai Technology Group and Yulon Motor Co., Ltd.
Bria represents Foxtron’s first independently developed electric vehicle brand.
According to the company, Bria is planned as the first EV brand to be established in Taiwan, unveiled locally, and subsequently introduced to overseas markets, reflecting a clear export-oriented strategy.
Technology Focus and In-House Development
Foxtron highlighted that the Foxconn Bria electric vehicle benefits from in-house research and development across key vehicle domains. These include chassis engineering, vehicle body architecture, and a software-defined electronic and electrical platform.
By integrating Taiwan’s strengths in ICT and artificial intelligence, Bria is expected to support faster iteration cycles and closer alignment with evolving market demands. The brand also serves as a learning platform, enabling Foxtron to better understand real-world customer requirements through direct market engagement.
Industry reports & Public disclosures | GAI Analysis
Click above to visit the official source.
Share: