TANK SUV Uzbekistan: ADM and GWM Sign Deal for Distribution and Local Assembly

On February 9, the expansion of TANK SUV Uzbekistan moved forward as the ADM group of companies and Great Wall Motor (GWM) formalized an agreement to distribute the premium SUV brand across the country. The partnership also includes plans to initiate local vehicle assembly at the ADM Jizzakh plant, reinforcing Uzbekistan’s steadily expanding footprint in regional automotive manufacturing. This milestone further consolidates the long-standing collaboration between the two organizations and represents a calculated strategic entry into the increasingly competitive premium SUV segment within the Uzbekistan car market.

TANK SUV Uzbekistan Distribution and Market Strategy

Premium SUV Positioning in Uzbekistan

The introduction of GWM TANK into the Uzbekistan car market signals the entry of a premium SUV brand engineered to compete in a rapidly evolving segment defined by rising consumer expectations and technology-driven differentiation. Recognized for its rugged architecture, advanced safety systems, and integrated intelligent features, the TANK portfolio is positioned to attract buyers seeking high-performance SUVs with enhanced off-road dynamics and modern connectivity solutions. By leveraging ADM group’s operational expertise and established distribution ecosystem, the TANK SUV Uzbekistan strategy emphasizes structured brand positioning, localized marketing execution, and customer-centric engagement tailored to domestic demand patterns.

Dealer Network Expansion Plans

As part of the agreement, ADM will deploy a dedicated TANK dealer network across Uzbekistan to ensure comprehensive market penetration. The network will serve as the backbone for sales operations, aftersales service delivery, spare parts availability, and consistent premium brand representation across regions. A phased and strategically mapped dealership rollout is expected to:

• Enhance customer reach in key urban centers

• Strengthen aftersales and service infrastructure

• Support long-term brand visibility and loyalty

Local Assembly at ADM Jizzakh Plant

Boost to Domestic Manufacturing

Local car assembly in Uzbekistan will be executed at the ADM Jizzakh plant, a core production asset within the ADM group’s manufacturing portfolio. This initiative aligns with broader industry trends favoring production localization to optimize supply chain resilience, reduce dependency on fully built imports, and enhance cost competitiveness. The ADM Jizzakh plant is expected to function as a strategic assembly hub for TANK SUVs, enabling shorter lead times, improved logistics efficiency, and scalable production capabilities aligned with projected market demand in Uzbekistan.

Strengthening the GWM–ADM Partnership

The TANK SUV Uzbekistan rollout builds upon the established HAVAL distribution partnership between ADM and Great Wall Motor, which previously laid the operational foundation across logistics coordination, dealer development, retail standards, and brand execution. The addition of GWM TANK extends this collaboration into the premium SUV category, reflecting strong bilateral confidence in Uzbekistan’s automotive sector growth trajectory and reinforcing ADM group’s expanding role within the regional passenger vehicle ecosystem.