SWM G01 Pro mass production Türkiye begins at Eskişehir plant

On January 28, ATMO Group announced that it has started mass production of SWM G01 Pro models in Eskişehir through its joint venture URZAT, established as part of its production investment in Türkiye. Following test productions carried out in the Eskişehir Organized Industrial Zone, the mass production process for the SWM G01 Pro model began in December.

Series production milestone for SWM G01 Pro

The start of SWM G01 Pro mass production Türkiye marks a key operational milestone for ATMO Group’s local manufacturing strategy. After completing validation and trial builds at the Eskişehir facility, the company transitioned into full-scale production to support long-term market availability.

From test builds to mass manufacturing

Test production activities were conducted to align quality, process stability, and supplier readiness before scaling up. With these steps completed, the Eskişehir plant is now set up for consistent output of the SWM G01 Pro for the domestic market.

Türkiye positioned as a regional production hub

ATMO Group entered the Turkish market at the end of 2023 with :contentReference[oaicite:2]{index=2}, which operates under China’s :contentReference[oaicite:3]{index=3}. Beyond market entry, the group aims to position Türkiye as a production hub that creates value at a regional level rather than serving only as a sales destination.

Market rollout and pricing strategy

The domestically produced SWM G01 Pro models will be available across the dealer network by January 2026. The launch will include a special introductory price starting from TL 1,899,000, supporting broader market penetration while highlighting the benefits of local production. By combining local manufacturing with a structured rollout plan, ATMO Group continues to strengthen its footprint in Türkiye’s automotive ecosystem while advancing its regional growth ambitions through the SWM G01 Pro program.