Quick Takeaways
- Proton showcased a clear, market-ready electrification roadmap with a strong focus on PHEV-led growth toward 2026.
- The event highlighted scalable platforms, advanced batteries, and software-driven connectivity to support near-term sales and long-term competitiveness.
On December 11, Proton confirmed that the Proton Technology Showcase 2025 strengthened its high-technology brand image and maintained strong customer engagement, supporting improved sales momentum in 2025 while laying a clear foundation for growth in 2026. The event positioned Proton’s electrification roadmap as both credible and market-ready.
Proton Technology Showcase 2025 highlights future-ready platforms
Hosted in early December at Proton’s Centre of Excellence, the Proton Technology Showcase 2025 presented a comprehensive view of the company’s EV and ICE innovation strategy. The display focused on scalable architectures and powertrains designed to balance performance, efficiency, and cost across future model cycles.
Key technologies revealed during the showcase included:
PHEV preview strengthens Proton electrification roadmap
A major attraction was the preview of an upcoming plug-in hybrid electric vehicle, scheduled for launch in early 2026. This PHEV concept demonstrated Proton’s approach to transitional electrification, combining electric driving capability with conventional flexibility to meet diverse market expectations across Southeast Asia.
By showcasing a production-intent PHEV configuration, Proton reinforced its intent to scale electrified offerings without compromising affordability or real-world usability. This strategy aligns with regional infrastructure readiness and evolving consumer adoption patterns.
Intelligent connectivity and digital experience take center stage
Digital innovation formed a core pillar of the showcase, with ACO Tech presenting advanced connectivity features enhanced by augmented reality and artificial intelligence. These systems aim to improve driver interaction, navigation accuracy, and in-vehicle personalization across upcoming Proton models.
Demonstrations emphasized how software-defined features will increasingly differentiate Proton vehicles, complementing hardware advancements and enabling future over-the-air upgrades across the portfolio.
Full model line-up and public debut reinforce brand momentum
The event featured Proton’s complete product range, including the all-new Saga and a model making its first public appearance ahead of its early-2026 market entry. This combination of current and future products highlighted continuity between today’s sales performance and tomorrow’s technology direction.
Engineering-led experiences such as test drives and taxi rides on Proton’s semi high-speed test track allowed participants to experience ride quality, powertrain response, and system integration firsthand.
DRB-HICOM–Geely partnership drives engineering depth
Technical presentations and panel discussions underscored the tangible outcomes of the DRB-HICOM–Geely collaboration. Shared platforms, powertrain expertise, and development processes have accelerated Proton’s capability to deliver globally competitive technologies adapted for local markets.
The Proton Technology Showcase 2025 ultimately conveyed a clear message: Proton’s investments in platforms, electrification, and digital intelligence are translating into products that support near-term sales while enabling sustainable growth into 2026 and beyond.
Proton Technology Showcase 2025 highlights future-ready platforms
Hosted in early December at Proton’s Centre of Excellence, the Proton Technology Showcase 2025 presented a comprehensive view of the company’s EV and ICE innovation strategy. The display focused on scalable architectures and powertrains designed to balance performance, efficiency, and cost across future model cycles.
Key technologies revealed during the showcase included:
- GMA modular vehicle platform supporting multiple powertrain options
- Short Blade Battery designed for improved packaging and durability
- Newly previewed PHEV powertrain targeting urban efficiency and long-range usability
- Intelligent connectivity solutions developed with ACO Tech
PHEV preview strengthens Proton electrification roadmap
A major attraction was the preview of an upcoming plug-in hybrid electric vehicle, scheduled for launch in early 2026. This PHEV concept demonstrated Proton’s approach to transitional electrification, combining electric driving capability with conventional flexibility to meet diverse market expectations across Southeast Asia.
By showcasing a production-intent PHEV configuration, Proton reinforced its intent to scale electrified offerings without compromising affordability or real-world usability. This strategy aligns with regional infrastructure readiness and evolving consumer adoption patterns.
Intelligent connectivity and digital experience take center stage
Digital innovation formed a core pillar of the showcase, with ACO Tech presenting advanced connectivity features enhanced by augmented reality and artificial intelligence. These systems aim to improve driver interaction, navigation accuracy, and in-vehicle personalization across upcoming Proton models.
Demonstrations emphasized how software-defined features will increasingly differentiate Proton vehicles, complementing hardware advancements and enabling future over-the-air upgrades across the portfolio.
Full model line-up and public debut reinforce brand momentum
The event featured Proton’s complete product range, including the all-new Saga and a model making its first public appearance ahead of its early-2026 market entry. This combination of current and future products highlighted continuity between today’s sales performance and tomorrow’s technology direction.
Engineering-led experiences such as test drives and taxi rides on Proton’s semi high-speed test track allowed participants to experience ride quality, powertrain response, and system integration firsthand.
DRB-HICOM–Geely partnership drives engineering depth
Technical presentations and panel discussions underscored the tangible outcomes of the DRB-HICOM–Geely collaboration. Shared platforms, powertrain expertise, and development processes have accelerated Proton’s capability to deliver globally competitive technologies adapted for local markets.
The Proton Technology Showcase 2025 ultimately conveyed a clear message: Proton’s investments in platforms, electrification, and digital intelligence are translating into products that support near-term sales while enabling sustainable growth into 2026 and beyond.
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