BAIC Group Hyundai Motor Strategic Partnership Strengthens Beijing Hyundai

On January 15, BAIC Group announced the deepening of its strategic cooperation with Hyundai Motor, marking a new phase in their long-standing collaboration. The BAIC Group Hyundai Motor strategic partnership is designed to provide stronger and more comprehensive support for Beijing Hyundai’s future development across technology, talent, and market expansion.
Under the enhanced partnership framework, Hyundai Motor will significantly increase its technological and personnel contributions to Beijing Hyundai. This includes opening access to core technologies related to electrification and intelligentization, areas that are central to the company’s future product strategy in China.
Hyundai Motor will also dispatch senior technical expert teams to Beijing Hyundai to deliver direct technological empowerment. These teams will support advanced vehicle development, system integration, and platform optimization, while cooperation will expand into additional high-value technical domains. As part of the agreement, Hyundai Motor plans to introduce its premium sub-brands into the Chinese market through Beijing Hyundai.
From BAIC Group’s side, the company will make its core resources available to establish a joint R&D platform. This platform will focus on collaborative innovation, localized development, and faster adaptation to Chinese market requirements, strengthening Beijing Hyundai’s competitiveness in both conventional and new-energy vehicle segments.
In terms of personnel development and marketing, BAIC Group will support Beijing Hyundai’s transition toward a more premium and localized brand positioning. The group will also provide coordinated assistance in key areas such as supply chain optimization, overseas market development beyond China, and systematic brand value enhancement.

• The BAIC Group Hyundai Motor strategic partnership builds on solid commercial performance. In 2025, BAIC Group sold 1.752 million finished vehicles, with Beijing Hyundai contributing 210,000 units.

Beijing Hyundai recorded positive growth in the domestic market for six consecutive months, reflecting improving momentum and customer acceptance. Looking ahead, Beijing Hyundai has outlined an ambitious product roadmap. Over the next four to five years, the company plans to launch 20 new vehicle models and target annual sales of 500,000 units. Backed by deeper technology sharing, joint R&D, and coordinated market strategies, the strengthened partnership is expected to play a critical role in achieving these long-term objectives.