BMW iX3 AI Features Debut at CES 2026 With Smarter Tech

BMW unveiled the BMW iX3 AI features at CES 2026, highlighting the brand’s next step in intelligent mobility. Built on the Neue Klasse platform, the electric SUV introduces AI-driven infotainment, advanced driver assistance, and expanded digital entertainment, setting the foundation for technologies that will gradually roll out across BMW’s global portfolio by 2027.
The BMW iX3 becomes the first model to showcase this new technology stack, combining software-defined vehicle architecture with adaptive artificial intelligence designed to enhance daily usability, comfort, and safety.
AI-powered infotainment and voice interaction
At the core of the BMW iX3 AI features is the latest BMW iDrive system paired with the Intelligent Personal Assistant. The system integrates Amazon Alexa+, powered by a Large Language Model that enables natural, conversational speech rather than fixed voice commands.
This AI-driven assistant understands context, adapts to driver habits, and delivers more accurate responses over time. Drivers can ask vehicle-related questions, control in-car functions, or request general information using everyday language, making interaction more intuitive and personalised.
Expanded digital entertainment ecosystem
Running on BMW Operating System X (version 10), the BMW iX3 significantly broadens its digital content offering. The upgraded software allows access to a wide range of applications through the BMW ConnectedDrive Store, covering entertainment, productivity, and casual gaming.
Key highlights include:

• Access to more than 85 in-car applications

• Streaming services available on the 17.9-inch display when stationary

• Built-in Zoom for video and audio meetings

• Automatic switch to audio-only mode once the vehicle starts moving

Entertainment is further enhanced by gaming support through AirConsole, enabling passengers to use smartphones or Bluetooth controllers. New titles continue to expand the gaming catalogue, reinforcing the vehicle’s role as a connected digital space.
BMW iX3 AI features for driver assistance
Artificial intelligence also plays a central role in driving support systems. The BMW iX3 comes equipped with Level 2 driver-assistance technology designed to reduce fatigue during long journeys while maintaining driver awareness.
With the Highway Assistant activated:

• Hands-free driving is possible at speeds up to 130 km/h

• Automated lane changes are enabled after driver confirmation

• Route-based lane recommendations are supported via BMW Maps

In urban environments, the City Assistant allows the vehicle to stop automatically at traffic signals and resume movement once lights turn green. Remote automated parking adds further convenience through smartphone-based control.
Symbiotic Drive and future OTA enhancements
BMW’s Symbiotic Drive technology blends AI into adaptive cruise control and lane-keeping systems. The software maintains assistance with lighter driver inputs and disengages only when predefined thresholds are exceeded, ensuring smoother collaboration between driver and vehicle.
Additional AI-enabled driving functions will be introduced gradually through over-the-air software updates, allowing the BMW iX3 to evolve well beyond its initial launch configuration and keeping it aligned with BMW’s long-term digital strategy.