Lexus India Ultra-Luxury Sales Growth Drives Strong 2025 Performance

Recently, Lexus India ultra-luxury sales growth emerged as a defining factor behind the brand’s strong calendar year 2025 performance. Demand for the company’s top-end offerings remained resilient, reinforcing Lexus India’s positioning in the premium automotive space and highlighting sustained customer interest in high-end mobility solutions.
Ultra-Luxury Models Lead Lexus India’s Sales Momentum
The brand’s flagship LM and LX models delivered a combined year-on-year growth of nearly 50 percent, contributing around 19 percent to total annual sales. This surge reflects growing preference among Indian buyers for exclusive, comfort-focused luxury vehicles with advanced technology and distinctive design.
LM 350h Strengthens Lexus India’s Luxury MPV Presence
The LM 350h attracted strong interest from customers seeking refined travel experiences. Designed to deliver exceptional cabin comfort, the luxury multi-purpose vehicle is positioned as a premium mobility option for chauffeur-driven usage, reinforcing Lexus India’s focus on experiential luxury.
LX 500d Gains Traction in the Ultra-Luxury SUV Segment
The LX 500d recorded healthy demand by combining advanced off-road capabilities with sophisticated in-cabin features. Its ability to perform across varied terrains while maintaining premium comfort has resonated well with buyers looking for versatility without compromising luxury.
RX Line Expands Contribution Beyond Flagship Models
Lexus India’s RX range registered an 18 percent year-on-year increase and accounted for approximately 22 percent of total sales. This growth highlights broader acceptance of the brand’s portfolio and signals rising demand beyond the ultra-luxury flagship category.
Leadership Highlights Customer Trust and Brand Confidence
According to company leadership, the strong performance of the LM and LX models reflects growing customer confidence in Lexus India. The brand continues to prioritize product quality, reliability, and ownership experience as core pillars of its long-term strategy.
Customer Support Programs Reinforce Ownership Experience
Lexus India continues to support customers through comprehensive ownership programs, including:

• An 8-year vehicle warranty

• Lexus Luxury Care service packages

• Five-year roadside assistance coverage

These initiatives strengthen brand loyalty and reinforce long-term value for luxury vehicle owners.
Lexus India’s Market Journey and Hybrid Focus
Since entering the Indian market in 2017, Lexus India has steadily expanded its footprint. The brand currently offers five models, with a strong emphasis on self-charging hybrid electric vehicles. The ES 300h, introduced as the first locally produced model, remains the most widely adopted vehicle in the lineup.
Globally, Lexus operates in more than 90 markets and has surpassed two million hybrid vehicle sales, underlining its long-standing leadership in luxury electrified mobility.