Honda New H Mark Signals Next-Gen EV and Hybrid Brand Shift

Honda New H Mark was officially unveiled as the refreshed identity for Honda’s automobile business, aligning the brand with its next wave of electric and hybrid vehicles. The redesigned emblem will represent Honda’s evolving mobility vision, especially as the automaker prepares for its next-generation EV platforms.
The symbol has been part of Honda’s legacy since the early 1960s, evolving over time to reflect changing product and technology directions. With the arrival of future electric models, Honda has now introduced a cleaner, more expressive version that connects design with innovation.
Honda New H Mark and Next-Generation Electric Vehicles
The Honda New H Mark has been developed alongside Honda’s upcoming electric vehicle lineup, including the company’s next-generation EV architectures. This new emblem is intended to visually differentiate the future electric portfolio from past generations while maintaining strong brand recognition.
Key objectives behind the new identity include:

• Aligning brand design with electrification strategy

• Supporting next-generation EV and hybrid platforms

• Creating a modern and technology-driven visual language

The new mark will be first seen on future electric vehicles and then extended across Honda’s broader automotive portfolio.
Honda New H Mark to Expand Across Hybrid Models from 2027
Beyond electric vehicles, the Honda New H Mark will also appear on next-generation hybrid-electric vehicles. These HEV models are scheduled to launch from 2027 onward, allowing Honda to create a unified brand language across both electric and hybrid powertrains.
This move ensures that all advanced propulsion models share a consistent identity, reflecting Honda’s long-term transition toward low-emission mobility and cleaner vehicle technologies.
Design Meaning Behind the Honda New H Mark
The refreshed emblem is designed to resemble two open, outstretched hands. This visual concept symbolizes Honda’s intention to support new forms of mobility while staying closely connected to customer needs.
The new logo represents:

• Commitment to innovation and new challenges

• Focus on user-centric mobility solutions

• A forward-looking automotive brand image

Through this design, Honda aims to communicate its readiness for a future driven by electrification and digital mobility.
Honda New H Mark Across Dealerships and Motorsports
Honda plans to roll out the Honda New H Mark across its entire automobile ecosystem. This includes:

• Vehicle branding

• Dealership locations

• Marketing and communication materials

• Motorsports activities

By extending the new identity beyond just vehicles, Honda is reinforcing a single, consistent brand image that reflects its evolving automotive strategy.
As the company moves deeper into electric and hybrid technologies, the new H mark will serve as a visual anchor for Honda’s next chapter in global mobility.