- Dongfeng aims to achieve 5 million global sales by 2030 with over 70% NEVs and strong overseas expansion.
- The company showcased advanced smart mobility technologies including solid-state batteries and Huawei-powered intelligent driving systems.
At Auto China 2026, Dongfeng Motor presented a comprehensive showcase of its future mobility roadmap, unveiling 26 vehicles, 13 technology exhibits, and a new concept model while outlining its ambitious “DF Advance 2030” strategy. The plan emphasizes a significant transformation toward electrification, intelligence, and global expansion. By 2030, the company aims to reach annual global sales of 5 million units, with new energy vehicles expected to contribute more than 70% of total volumes and overseas markets accounting for 40% of sales.
The roadmap is structured around a “13343” framework, defining Dongfeng’s long-term vision and operational priorities. The core objective focuses on scaling production while maintaining a research and development investment exceeding 7% annually. The first set of priorities emphasizes building an intelligent, environmentally sustainable, and globally competitive organization. It also highlights a transformation driven by innovation, integration across business units, and a stronger focus on delivering customer value.
Three major strategic programs underpin this transformation. These include the Tianyuan Intelligence initiative focused on advanced digital and AI capabilities, the Tianjing Zero-Carbon plan aimed at reducing environmental impact, and the Tianji Voyage program designed to expand global presence. Complementing these initiatives are four ecosystem pillars covering technological innovation, supply chain resilience, smart mobility integration, and coordination between self-owned and joint-venture brands.
Dongfeng also revealed three critical upgrade areas that will guide its execution strategy. These upgrades prioritize continuous improvements in product development, service quality, and brand positioning, all aligned with a user-centric approach. The goal is to enhance competitiveness while delivering higher value across all customer touchpoints in both domestic and international markets.
The Dongfeng EQ-REBORN concept vehicle made its global debut, showcasing the company’s next-generation design and engineering capabilities. Built on the Quantum and Tianyuan architectures, the model integrates Mach Power technology, solid-state battery systems, and an enterprise-level Taiji large AI model. It also features advanced intelligent driving and cockpit systems, positioning it as a benchmark for smart mobility in the light off-road segment.
In addition to the concept vehicle, Dongfeng introduced several production-ready models and new brand offerings. The Epicland X9, the first model under the new Dongfeng Epicland brand, features a large body size with a wheelbase exceeding 3,100 mm. It incorporates HarmonySpace 6 and dual 17.2-inch displays powered by Huawei’s Celia intelligent assistant, enhancing the in-vehicle digital experience.
The Epicland X9 is equipped with Huawei Qiankun ADS 5 intelligent driving technology, supported by an advanced 896-line dual optical path LiDAR system. This enables high-level autonomous driving capabilities across diverse scenarios. The integration of these systems reflects Dongfeng’s focus on combining hardware innovation with software intelligence to deliver next-generation mobility solutions.
Another highlight was the Dongfeng M-Hero M817 Ultimate, which introduces a new intelligent off-road architecture. This model also integrates HarmonySpace 6 and Huawei Qiankun ADS 5, along with an advanced LiDAR system. It debuts the Qiankun NCA Off-road Edition, enabling seamless intelligent driving performance across both urban environments and challenging off-road terrains.
The Dongfeng Forthing Xinghai V6 was also officially unveiled, featuring a six-seat configuration and Huawei-powered intelligent driving capabilities. Additionally, models such as the Voyah Taishan X8 five-seat SUV and the Aeolus L8 plug-in hybrid SUV were displayed, further strengthening Dongfeng’s diversified product portfolio.
Key Product and Technology Highlights at Auto China 2026
| Category | Details |
|---|---|
| Total Vehicles Showcased | 26 |
| Technology Exhibits | 13 |
| Concept Vehicles | 1 (EQ-REBORN) |
| NEV Sales Target | Over 70% by 2030 |
| Global Sales Target | 5 Million Units |
The showcase highlights Dongfeng’s commitment to accelerating its transition into a global leader in electric and intelligent mobility. With strong investments in advanced technologies, partnerships with leading tech providers, and a clear strategic roadmap, the company is positioning itself to compete effectively in the rapidly evolving automotive landscape.
Frequently Asked Questions
What is the Dongfeng DF Advance 2030 Plan?
The Dongfeng DF Advance 2030 Plan is a strategic roadmap aimed at achieving 5 million annual vehicle sales with over 70% new energy vehicles by 2030. It outlines a structured transformation focused on electrification, intelligent technologies, and global market expansion. The plan includes investments in R&D, development of advanced mobility ecosystems, and deployment of AI-driven systems to enhance both product capabilities and user experience.
What technologies were showcased by Dongfeng at Auto China 2026?
Dongfeng presented a range of advanced technologies including solid-state batteries, intelligent driving systems, AI-powered cockpits, and LiDAR-based sensing platforms. These innovations were integrated into both concept and production models. The company also highlighted collaboration with technology partners for autonomous driving solutions and smart in-vehicle experiences, reinforcing its focus on next-generation mobility and digital transformation.
Click above to visit the official source.