Quick Takeaways
- Hybrid vehicles are the core growth engine behind Toyota de México’s strongest-ever annual sales performance.
- The brand’s diversified hybrid portfolio and high-volume models reinforced its competitive position in Mexico’s evolving mobility market.
On January 6, Toyota de México reported closing 2025 with the strongest sales performance in its history since starting operations in the country. The automaker delivered 126,358 vehicles during the year, securing an accumulated market share of 8.2% and reinforcing its position as a key player in the Mexican automotive market.
A major driver behind this achievement was the growing demand for hybrid electric vehicles. Hybrid models represented close to 37% of Toyota de México’s total sales, reflecting the company’s long-term focus on lower-emission technologies and fuel-efficient mobility solutions aligned with evolving customer preferences.
Toyota de México Hybrid Strategy Strengthens Market Position
With the 2025 performance, Toyota de México crossed the milestone of more than 200,000 hybrid units sold in the country. The company also broadened its hybrid portfolio to 12 models, which now covers a significant share of its overall product range and gives customers multiple electrified options across segments.
This expansion supports Toyota’s broader approach of offering practical electrification without compromising reliability or usability, making hybrids accessible to a wider audience in Mexico’s diverse automotive landscape.
Best-Selling Models Lead Overall Volumes
Several high-demand models played a decisive role in overall sales momentum. The strongest contributors included:
Digital Sales and Used Vehicles Set New Benchmarks
Beyond new vehicle sales, Toyota de México also achieved record results through its digital sales platform and its certified pre-owned vehicle program. These channels supported wider customer reach, improved convenience, and reinforced trust in the brand’s vehicle lifecycle offerings.
Looking toward 2026, Toyota de México plans to continue prioritizing customer experience while expanding access to reliable, efficient, and innovative vehicles that align with future mobility needs.
A major driver behind this achievement was the growing demand for hybrid electric vehicles. Hybrid models represented close to 37% of Toyota de México’s total sales, reflecting the company’s long-term focus on lower-emission technologies and fuel-efficient mobility solutions aligned with evolving customer preferences.
Toyota de México Hybrid Strategy Strengthens Market Position
With the 2025 performance, Toyota de México crossed the milestone of more than 200,000 hybrid units sold in the country. The company also broadened its hybrid portfolio to 12 models, which now covers a significant share of its overall product range and gives customers multiple electrified options across segments.
This expansion supports Toyota’s broader approach of offering practical electrification without compromising reliability or usability, making hybrids accessible to a wider audience in Mexico’s diverse automotive landscape.
Best-Selling Models Lead Overall Volumes
Several high-demand models played a decisive role in overall sales momentum. The strongest contributors included:
- Hilux
- RAV4
- Avanza
- Yaris Sedan
- Corolla
Digital Sales and Used Vehicles Set New Benchmarks
Beyond new vehicle sales, Toyota de México also achieved record results through its digital sales platform and its certified pre-owned vehicle program. These channels supported wider customer reach, improved convenience, and reinforced trust in the brand’s vehicle lifecycle offerings.
Looking toward 2026, Toyota de México plans to continue prioritizing customer experience while expanding access to reliable, efficient, and innovative vehicles that align with future mobility needs.
Company Press Release
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