Chery Malaysia Exports Vehicles to Brunei, Strengthening ASEAN Presence

On January 20, 2026, Chery Corporate Malaysia Sdn Bhd announced the start of vehicle exports to Brunei, marking an important step in its regional growth journey. This development positions Brunei as the company’s second ASEAN export destination after Vietnam in February 2025, highlighting steady momentum beyond the domestic market.
Exports as a Core Element of Chery’s Regional Strategy
At the first-batch shipment ceremony, Chery Malaysia emphasized that exports form a central pillar of its long-term ASEAN expansion strategy. The company underlined that building a sustainable export base reflects increasing brand acceptance and operational maturity, enabling Malaysia to serve markets beyond its borders while supporting regional supply chain efficiency.
Brunei Chosen for Strategic and Geographic Advantages
Brunei was identified as the next logical expansion market due to its close geographic proximity and strategic market potential. These factors allow Chery Malaysia to optimize logistics, reduce lead times, and ensure consistent product quality while responding effectively to regional demand patterns within ASEAN.
Initial Export Models and Production Details

• The first export consignment to Brunei includes the Jaecoo J7 in both plug-in hybrid and internal combustion engine variants, manufactured at Chery’s Shah Alam production facility and aligned in specification with models offered in the Malaysian market, ensuring consistency in performance, features, and compliance standards.

Malaysia Positioned as a Regional Export Hub
Looking ahead, Chery Malaysia plans to expand exports to additional ASEAN markets, leveraging Malaysia as a regional production and export base. This approach supports the brand’s broader ambition to strengthen its ASEAN footprint, enhance economies of scale, and reinforce Malaysia’s role within Chery’s long-term regional growth roadmap.