Quick Takeaways
- CES 2026 will showcase how Automobili Lamborghini applies an Intelligent Product Lifecycle to accelerate high-performance vehicle development.
- PTC’s integrated PLM, ALM, and CAD stack enables end-to-end traceability and faster, data-driven engineering decisions.
On December 18, PTC revealed that at CES 2026 it will showcase how Automobili Lamborghini S.p.A. is advancing vehicle development through the Intelligent Product Lifecycle. The demonstration highlights how a unified digital foundation connects design, engineering, and operations to support faster decisions and AI-enabled transformation across the product lifecycle.
Intelligent Product Lifecycle driving connected development
The Intelligent Product Lifecycle approach brings product data into a single, connected environment, allowing teams to work from a consistent and reliable source of information. By linking engineering and operational workflows, Automobili Lamborghini is improving transparency, reducing complexity, and enabling smarter collaboration across departments involved in vehicle development.
At CES 2026, visitors to PTC’s booth will experience a live demonstration focused on how this lifecycle-driven strategy supports innovation while maintaining precision and control in high-performance automotive programs.
Lamborghini Revuelto showcased at CES 2026
A key highlight of the showcase is the Lamborghini Revuelto, the brand’s first high-performance electric vehicle. Displayed as part of the CES experience, the vehicle serves as a real-world example of how advanced digital lifecycle management supports the development of complex, next-generation architectures.
The demonstration illustrates how engineering data flows seamlessly from early design stages through validation and manufacturing planning, ensuring alignment across teams and faster response to changes.
End-to-end traceability with PLM and ALM integration
Automobili Lamborghini has implemented PTC’s Windchill product lifecycle management and Codebeamer application lifecycle management solutions to achieve full traceability across product data. This integrated setup helps the company:
CAD, PLM, and ALM unifying engineering workflows
Alongside lifecycle and application management, Automobili Lamborghini uses PTC’s Creo computer-aided design solution to develop its highly complex engines. The combined use of CAD, PLM, and ALM enables engineers to access critical technical data more easily, align mechanical and software development, and shorten overall development cycles.
This unified digital environment allows the organization to scale innovation while preserving the precision and performance standards expected from a high-performance automotive brand.
Intelligent Product Lifecycle driving connected development
The Intelligent Product Lifecycle approach brings product data into a single, connected environment, allowing teams to work from a consistent and reliable source of information. By linking engineering and operational workflows, Automobili Lamborghini is improving transparency, reducing complexity, and enabling smarter collaboration across departments involved in vehicle development.
At CES 2026, visitors to PTC’s booth will experience a live demonstration focused on how this lifecycle-driven strategy supports innovation while maintaining precision and control in high-performance automotive programs.
Lamborghini Revuelto showcased at CES 2026
A key highlight of the showcase is the Lamborghini Revuelto, the brand’s first high-performance electric vehicle. Displayed as part of the CES experience, the vehicle serves as a real-world example of how advanced digital lifecycle management supports the development of complex, next-generation architectures.
The demonstration illustrates how engineering data flows seamlessly from early design stages through validation and manufacturing planning, ensuring alignment across teams and faster response to changes.
End-to-end traceability with PLM and ALM integration
Automobili Lamborghini has implemented PTC’s Windchill product lifecycle management and Codebeamer application lifecycle management solutions to achieve full traceability across product data. This integrated setup helps the company:
- Manage engineering changes more efficiently
- Maintain clear links between requirements, designs, and validation
- Improve collaboration across engineering and software teams
CAD, PLM, and ALM unifying engineering workflows
Alongside lifecycle and application management, Automobili Lamborghini uses PTC’s Creo computer-aided design solution to develop its highly complex engines. The combined use of CAD, PLM, and ALM enables engineers to access critical technical data more easily, align mechanical and software development, and shorten overall development cycles.
This unified digital environment allows the organization to scale innovation while preserving the precision and performance standards expected from a high-performance automotive brand.
PTC release
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