Quick Takeaways
  • TomTom and Amazon are jointly enabling deeply conversational, AI-driven in-vehicle navigation using Alexa Custom Assistant.
  • The solution allows automakers to deploy branded, intelligent navigation experiences with immediate availability and CES 2026 showcase.
TomTom announced that Amazon has integrated its Automotive Navigation Application with the Alexa Custom Assistant, marking a major step forward in AI-powered automotive navigation. The collaboration brings an advanced, conversational in-vehicle navigation experience to automakers, built on the intelligent Alexa+ architecture and available for immediate deployment.
This integration enables automakers to deliver a branded, intelligent voice assistant that works seamlessly with TomTom’s automotive navigation software. By combining TomTom’s navigation expertise with Amazon’s AI capabilities, the solution is designed to make in-car navigation more intuitive, flexible, and responsive to real-world driving needs.
TomTom AI-Powered Automotive Navigation Built on Alexa+ Architecture
The TomTom AI-powered automotive navigation solution is powered by the Alexa Custom Assistant, a service that allows automakers to design and control their own voice assistants while leveraging Amazon’s underlying AI framework. Built on the Alexa+ architecture, the system is capable of understanding complex, multi-step voice commands rather than relying on rigid, predefined phrases.
This architecture allows the assistant to interpret intent, manage context, and coordinate actions directly within the TomTom Automotive Navigation Application, creating a smoother and more human-like interaction between drivers and their vehicles.
Natural Language Voice Control for Advanced Navigation Tasks
A key advantage of TomTom AI-powered automotive navigation is its ability to handle sophisticated navigation requests using natural language. Drivers can now manage routes and waypoints in a single spoken interaction, reducing distraction and improving usability while on the road.
Key capabilities include:
  • Adding multiple stops to a route with one voice command
  • Removing or reordering waypoints without manual input
  • Swapping destinations mid-journey based on changing plans

These agentic navigation features allow the system to act intelligently on behalf of the driver, streamlining trip planning and execution in real time.
Immediate Availability and CES 2026 Demonstration
The integrated TomTom and Alexa Custom Assistant solution is available immediately for automakers, enabling faster adoption of AI-driven navigation experiences in new vehicle platforms. TomTom will also showcase live demonstrations of this agentic navigation capability at CES 2026, highlighting how conversational AI can redefine in-car navigation and driver interaction.
By combining advanced voice understanding with robust navigation intelligence, TomTom AI-powered automotive navigation positions itself as a key enabler of next-generation digital cockpits.
Company Press Release

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