Nissan Syria Market Return Confirmed With Al Rakhaa Group Partnership

On February 3, Nissan Motor Corporation announced its return to the Syrian automotive landscape, confirming the Nissan Syria market return through a renewed distribution agreement with Al Rakhaa Trading Limited of the Rakhaa Group. The move signals a cautious but strategic re-entry aligned with long-term regional growth plans.

Nissan renews distributor partnership in Syria

The renewed agreement reinstates Al Rakhaa Trading Limited as Nissan’s exclusive distributor in the country, continuing a long-standing partnership. This collaboration is positioned to rebuild Nissan’s commercial presence while ensuring consistency with the company’s established operational and customer experience benchmarks.

Phased rollout aligned with market conditions

Nissan will re-enter the market in clearly defined phases, with vehicle sales expected to commence by mid-2026. Initial operations will be based in Damascus, followed by gradual expansion depending on prevailing market conditions and demand indicators. All planned facilities and customer touchpoints will adhere strictly to Nissan’s global retail standards, reflecting the brand’s focus on quality, compliance, and long-term sustainability as it rebuilds its footprint in the Syrian market.