Quick Takeaways
- Indonesia’s auto market ended 2025 with a powerful rebound in December, reversing months of weak retail demand.
- Chinese EV-focused brands rapidly gained share, reshaping competitive dynamics against Japanese incumbents.
Indonesia Vehicle Sales December 2025 data revealed a sharp year-end rebound in the Indonesian auto market, as total vehicle deliveries climbed to 94,100 units. This represented a strong 17.9 percent year-on-year rise compared with December 2024, highlighting renewed consumer demand and improving showroom traffic.
GAIKINDO Indonesia Vehicle Sales December 2025 by Brand
The December results showed contrasting performance among major automakers, with several brands gaining momentum while others continued to lose ground.
These figures underline how aggressive promotions and expanding product portfolios allowed some manufacturers to outperform the broader market during the closing month of the year.
Full-Year Market Performance in 2025
Despite the strong December, Indonesia’s overall vehicle market contracted over the full year. Total sales for 2025 reached 803,687 units, marking a 7.2 percent decline from the previous year as economic pressures and tighter financing conditions weighed on demand.
GAIKINDO Indonesia Vehicle Sales December 2025 and Annual Brand Trends
Over the full year, most of the long-established Japanese brands recorded declines, while several Chinese manufacturers expanded rapidly.
Automaker 2025 Sales (Units) YoY Change Market Share
Toyota 250,431 –13.3% 31.2%
Daihatsu 130,677 –19.8% 16.3%
Mitsubishi 71,781 –0.6% 8.9%
Suzuki 66,345 –0.7% 8.3%
Honda 56,500 –40.4% 7.0%
BYD 46,711 +202.7% 5.8%
Chery 19,391 +111.0% 2.4%
Wuling 18,605 –15.1% 2.3%
Toyota and Daihatsu remained the market leaders, but both saw double-digit volume declines. Honda recorded the steepest fall, losing more than 40 percent of its annual sales. Mitsubishi and Suzuki were comparatively stable, finishing the year close to their 2024 volumes.
Chinese Brands Reshape the Indonesian Auto Market
A standout trend within GAIKINDO Indonesia Vehicle Sales December 2025 data was the rapid rise of Chinese manufacturers. BYD more than tripled its sales, while Chery also achieved strong double-digit growth. These gains were driven by competitive pricing, broader electric vehicle offerings, and expanding dealer networks across major Indonesian cities.
As traditional Japanese brands struggled to defend share, the growing presence of Chinese automakers is reshaping competitive dynamics and forcing the industry to rethink product and pricing strategies heading into 2026.
GAIKINDO Indonesia Vehicle Sales December 2025 by Brand
The December results showed contrasting performance among major automakers, with several brands gaining momentum while others continued to lose ground.
- Toyota delivered 26,412 units, down 1.0 percent year on year, retaining a 28.1 percent market share
- Daihatsu sold 11,903 units, declining 8.8 percent, with a 12.6 percent share
- Suzuki surged 55.3 percent to 10,440 units, capturing an 11.1 percent share
- Mitsubishi grew 21.5 percent to 7,863 units, holding 8.4 percent of the market
- VinFast recorded 7,768 units, securing an 8.3 percent market share
These figures underline how aggressive promotions and expanding product portfolios allowed some manufacturers to outperform the broader market during the closing month of the year.
Full-Year Market Performance in 2025
Despite the strong December, Indonesia’s overall vehicle market contracted over the full year. Total sales for 2025 reached 803,687 units, marking a 7.2 percent decline from the previous year as economic pressures and tighter financing conditions weighed on demand.
GAIKINDO Indonesia Vehicle Sales December 2025 and Annual Brand Trends
Over the full year, most of the long-established Japanese brands recorded declines, while several Chinese manufacturers expanded rapidly.
Automaker 2025 Sales (Units) YoY Change Market Share
Toyota 250,431 –13.3% 31.2%
Daihatsu 130,677 –19.8% 16.3%
Mitsubishi 71,781 –0.6% 8.9%
Suzuki 66,345 –0.7% 8.3%
Honda 56,500 –40.4% 7.0%
BYD 46,711 +202.7% 5.8%
Chery 19,391 +111.0% 2.4%
Wuling 18,605 –15.1% 2.3%
Toyota and Daihatsu remained the market leaders, but both saw double-digit volume declines. Honda recorded the steepest fall, losing more than 40 percent of its annual sales. Mitsubishi and Suzuki were comparatively stable, finishing the year close to their 2024 volumes.
Chinese Brands Reshape the Indonesian Auto Market
A standout trend within GAIKINDO Indonesia Vehicle Sales December 2025 data was the rapid rise of Chinese manufacturers. BYD more than tripled its sales, while Chery also achieved strong double-digit growth. These gains were driven by competitive pricing, broader electric vehicle offerings, and expanding dealer networks across major Indonesian cities.
As traditional Japanese brands struggled to defend share, the growing presence of Chinese automakers is reshaping competitive dynamics and forcing the industry to rethink product and pricing strategies heading into 2026.
Industry reports & Public Disclosures | GIA Analysis
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