Quick Takeaways
- Stellantis has expanded its European pre-owned vehicle operations through a dedicated, data-driven B2B remarketing ecosystem with Cox Automotive Europe.
- The platform integrates flexible buying models, cross-border reach, and end-to-end services to improve efficiency and value creation across used vehicle trade.
On October 30, Stellantis announced a major strategic move to strengthen its European pre-owned vehicle operations with the creation of a dedicated Stellantis pre-owned vehicle remarketing ecosystem, developed through a long-term collaboration with Cox Automotive Europe. The initiative is designed exclusively for Stellantis-owned used vehicles and is open to all professional buyers across the automotive trade.
As one of the world’s largest automotive groups, Stellantis has worked closely with Cox Automotive for more than a decade. That collaboration reached a new milestone with the launch of SPOTICAR Trade in July 2024, a business-to-business marketplace built to modernize how pre-owned vehicles are bought, sold, and managed across Europe.
Building a Scalable Stellantis Pre-Owned Vehicle Remarketing Ecosystem
The enhanced partnership moves beyond a conventional digital marketplace. The Stellantis pre-owned vehicle remarketing ecosystem is structured to manage more than double the current vehicle volumes across nine European markets: Austria, Belgium, France, Germany, Italy, the Netherlands, Portugal, Poland, and Spain. The objective is to unlock higher efficiency, wider reach, and stronger value creation for both Stellantis and its B2B partners.
By combining Stellantis’ vehicle portfolio with Cox Automotive’s data-driven digital expertise, the ecosystem supports cross-border trade while ensuring transparency and consistency for professional buyers of all sizes.
Marketplace Designed Around Buyer Flexibility
At the core of the ecosystem is an advanced marketplace built to maximize stock visibility and purchasing flexibility. Buyers gain access to the full Stellantis brand portfolio through multiple transaction formats, including:
The platform enables seamless cross-border participation, allowing professional operators to source vehicles without geographic or operational limitations.
End-to-End Services Supporting the Trade Lifecycle
Beyond transactions, the ecosystem delivers a broad range of customized services designed to support operators throughout the entire buying journey. These services cover vehicle selection, logistics and transport coordination, customs and regulatory compliance, secure storage solutions, and financing support.
This integrated approach strengthens long-term trust between Stellantis and its trade partners, while simplifying complex operational processes often associated with used vehicle remarketing across multiple markets.
Data-Driven Decision Engine for Smarter Stock Management
A central component of the ecosystem is a user-friendly, data-led decision engine. This capability allows Stellantis to optimize stock allocation, pricing strategies, and sales channels in real time. For buyers, it translates into greater transparency, wider choice, and fairer pricing aligned with actual market demand.
The intelligent use of data ensures each vehicle reaches the right buyer at the right time, improving conversion rates and overall market efficiency.
Leadership Perspectives on Digital Remarketing Transformation
Senior leadership from both organizations emphasized the strategic importance of the initiative. Stellantis highlighted the ecosystem’s role in expanding buyer reach, improving choice, and elevating performance across its pre-owned business. Cox Automotive underlined the value of combining eCommerce capability with connected data insights to reshape how vehicles are remarketed across Europe.
Together, the partners aim to redefine the European B2B pre-owned vehicle market through a borderless, digitally enabled, and service-rich operating model.
As one of the world’s largest automotive groups, Stellantis has worked closely with Cox Automotive for more than a decade. That collaboration reached a new milestone with the launch of SPOTICAR Trade in July 2024, a business-to-business marketplace built to modernize how pre-owned vehicles are bought, sold, and managed across Europe.
Building a Scalable Stellantis Pre-Owned Vehicle Remarketing Ecosystem
The enhanced partnership moves beyond a conventional digital marketplace. The Stellantis pre-owned vehicle remarketing ecosystem is structured to manage more than double the current vehicle volumes across nine European markets: Austria, Belgium, France, Germany, Italy, the Netherlands, Portugal, Poland, and Spain. The objective is to unlock higher efficiency, wider reach, and stronger value creation for both Stellantis and its B2B partners.
By combining Stellantis’ vehicle portfolio with Cox Automotive’s data-driven digital expertise, the ecosystem supports cross-border trade while ensuring transparency and consistency for professional buyers of all sizes.
Marketplace Designed Around Buyer Flexibility
At the core of the ecosystem is an advanced marketplace built to maximize stock visibility and purchasing flexibility. Buyers gain access to the full Stellantis brand portfolio through multiple transaction formats, including:
- Electronic auctions
- Private negotiated sales
- Click-and-buy instant purchases
- Bulk and volume buying options
The platform enables seamless cross-border participation, allowing professional operators to source vehicles without geographic or operational limitations.
End-to-End Services Supporting the Trade Lifecycle
Beyond transactions, the ecosystem delivers a broad range of customized services designed to support operators throughout the entire buying journey. These services cover vehicle selection, logistics and transport coordination, customs and regulatory compliance, secure storage solutions, and financing support.
This integrated approach strengthens long-term trust between Stellantis and its trade partners, while simplifying complex operational processes often associated with used vehicle remarketing across multiple markets.
Data-Driven Decision Engine for Smarter Stock Management
A central component of the ecosystem is a user-friendly, data-led decision engine. This capability allows Stellantis to optimize stock allocation, pricing strategies, and sales channels in real time. For buyers, it translates into greater transparency, wider choice, and fairer pricing aligned with actual market demand.
The intelligent use of data ensures each vehicle reaches the right buyer at the right time, improving conversion rates and overall market efficiency.
Leadership Perspectives on Digital Remarketing Transformation
Senior leadership from both organizations emphasized the strategic importance of the initiative. Stellantis highlighted the ecosystem’s role in expanding buyer reach, improving choice, and elevating performance across its pre-owned business. Cox Automotive underlined the value of combining eCommerce capability with connected data insights to reshape how vehicles are remarketed across Europe.
Together, the partners aim to redefine the European B2B pre-owned vehicle market through a borderless, digitally enabled, and service-rich operating model.
Press release
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