Turkish Vehicle Sales Rise 10.1% in January 2026 as EVs Surge 81.6%

Turkish vehicle sales reached 77,590 units in January 2026, marking a 10.1% year-on-year increase compared to January 2025. The latest data highlights sustained momentum in passenger vehicles sales and commercial vehicles sales, even as production and exports showed mixed trends. Electrified powertrains continued gaining ground, with hybrid vehicles and EVs capturing a growing share of the domestic market.

Turkish vehicle sales maintain growth momentum in January 2026

The Automotive Manufacturers Association (OSD) reported that total Turkish vehicle sales rose to 77,590 units in January 2026. Passenger vehicles sales increased 9.1% to 61,055 units, reflecting resilient consumer demand at the start of the year.
Commercial vehicles sales climbed 13.9% to 16,535 units. This marks the second consecutive month of double-digit expansion in commercial vehicles sales compared to the same month last year, signaling sustained strength in business and logistics activity.

Brand performance and market share overview

According to the Automotive Distributors Association (ODD), Renault led the market with 9,247 units sold in January, securing a 12.3% market share. Toyota followed with 8,700 units and an 11.5% share.
VW recorded 6,580 units (8.7% share), Fiat achieved 6,133 units (8.1% share), and Ford posted 5,339 units (7.1% share). The competitive landscape reflects stable brand positioning amid changing consumer preferences and rising electrification.

Hybrid vehicles and EVs accelerate while diesel declines

Powertrain trends show a structural shift within passenger vehicles sales. Gasoline-engine vehicles declined 2.4% to 26,671 units, representing a 43.7% share. Diesel-engine vehicles dropped sharply by 25.6% to 4,203 units, reducing their share to 6.9%.

Electrified vehicles gain significant share

Hybrid vehicles, including PHEVs and MHEVs, increased 13.4% to 18,774 units, capturing a 30.7% share of passenger vehicles sales.
EVs, including range extender EVs, surged 81.6% year-on-year to 11,304 units, accounting for 18.5% of the market. The rapid rise of EVs underscores accelerating consumer adoption of zero-emission mobility solutions in Turkiye.

Production, imports, and exports show mixed signals

Despite strong Turkish vehicle sales, total vehicle production in Turkiye fell 5.2% year-on-year to 99,247 units in January.
Vehicle imports increased 5.1% to 50,036 units, reflecting robust domestic demand. In contrast, vehicle exports declined 17.2% to 64,725 units, pointing to softer external market conditions at the beginning of 2026.
Overall, Turkish vehicle sales continue to expand on the back of solid passenger vehicles sales, resilient commercial vehicles sales, and accelerating hybrid vehicles and EVs adoption, even as production and export performance remain under pressure.