Quick Takeaways
- Nissan global production declined for the second straight year, reflecting structural and market-driven challenges.
- Nissan is reshaping capacity and accelerating product renewals to restore profitability.
Nissan Motor Co., Ltd. recorded a continued slowdown as Nissan global production in 2025 declined 5.7% year over year to 2,950,035 units, marking the second consecutive annual contraction. The decline highlights ongoing adjustments across regions as the automaker prioritizes profitability, capacity optimization, and electrification amid shifting market demand.
Nissan Global Production Trends in 2025
Overseas output fell 3.5%, mainly due to reduced fleet sales of the Altima in the United States and the transition to the all-new Leaf electric vehicle in the United Kingdom. These changes reflect Nissan’s deliberate move away from volume-driven strategies toward improved margins and long-term competitiveness.
Japan Production and Capacity Strategy
Production in Japan declined sharply by 13.9% to 565,444 units, marking a second consecutive yearly drop. Under its management restructuring plan, Nissan committed to reducing global production capacity to 2.5 million units by FY2027, with higher plant utilization identified as a critical operational priority.
Nissan Global Sales Performance
Nissan’s global sales decreased 4.4% to 3,202,137 units, extending the downward trend for a second year. Overseas sales showed mixed results, with North America rising 2.2% year over year, partially offsetting broader declines.
Japan Sales and Product Lineup Renewal
Sales in Japan dropped 15.2% to 402,977 units, also declining for the second straight year. To address performance pressures, Nissan is accelerating the renewal of its global product lineup, including facelifts for existing models, as it works to stabilize sales and strengthen market relevance.
Nissan Global Production Trends in 2025
Overseas output fell 3.5%, mainly due to reduced fleet sales of the Altima in the United States and the transition to the all-new Leaf electric vehicle in the United Kingdom. These changes reflect Nissan’s deliberate move away from volume-driven strategies toward improved margins and long-term competitiveness.
Japan Production and Capacity Strategy
Production in Japan declined sharply by 13.9% to 565,444 units, marking a second consecutive yearly drop. Under its management restructuring plan, Nissan committed to reducing global production capacity to 2.5 million units by FY2027, with higher plant utilization identified as a critical operational priority.
Nissan Global Sales Performance
Nissan’s global sales decreased 4.4% to 3,202,137 units, extending the downward trend for a second year. Overseas sales showed mixed results, with North America rising 2.2% year over year, partially offsetting broader declines.
Japan Sales and Product Lineup Renewal
Sales in Japan dropped 15.2% to 402,977 units, also declining for the second straight year. To address performance pressures, Nissan is accelerating the renewal of its global product lineup, including facelifts for existing models, as it works to stabilize sales and strengthen market relevance.
Company Press Release
Click above to visit the official source.
Share: